Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 2 July 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 720, Rob Walling is joined by Craig Hewitt to discuss the intricacies of prioritization in both business and in life. In addition to running Castos, Craig has started coaching founders in sales and marketing, and describes how he strives to focus on the right things. They talk about buying back their time, creating family-focused time, and share their solo podcasting experience after previously having co-hosts. Episode Sponsor: If you need help hiring great talent from Latin America and the Philippines, but don’t want to pay ongoing recruitment fees, check out Outwork Staffing. Outwork Staffing can help you hire customer support, virtual assistants, developers - or whoever you need! You pay a one-time hiring fee after they find your ideal candidate, and that’s it- there’s no additional costs, even if your new hire stays for years. If your new hire doesn’t work out, Outwork Staffing will find you a replacement, free of charge within the first 6 months of their employment. They also provide coaching to help you find, manage, and grow your global team efficiently. Visit outworkstaffing.com/startups to book a call and get $500 off your first placement by mentioning Startups For the Rest of Us. Topics we cover: 3:34 – Prioritizing marketing growth and work-life balance outside of work 7:07 – Buying back your time and optimizing for convenience 10:08 – Identifying the right things to work on with coaches and masterminds 19:42 – Making fewer, bigger decisions as a founder 22:01 – Making intentional family-focused time 30:03 – How Craig started his coaching 36:11 – Podcasting with co-hosts vs. podcasting solo Links from the Show: MicroConf Connect TinySeed Craig Hewitt (@TheCraigHewitt) | X Castos Rogue Startups Craig’s Founder Insights Newsletter 718 | When to Give Up, Open Source Competition, Painful Features, and More (with Derrick Reimer) Episode 644 | Buying Back Your Time with Dan Martell Buy Back Your Time by Dan Martell Zirtual Buying The Future by Craig Hewitt The MicroConf YouTube Channel W...

Transcript

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0:00.0	Do you need help recruiting great global talent for your startup?
0:05.3	Check out today's sponsor, Outwork Staffing.
0:07.8	Outwork Staffing can help you hire customer support, virtual assistance, developers, or whoever you need.
0:14.2	You pay a one-time hiring fee after they find your ideal candidate, and that's it.
0:19.2	No additional costs, even if your new hire stays
0:22.1	for years. If they don't work out in the first six months, Outwork Staffing will find you a replacement
0:27.2	free of charge. Interested? Visit Outworkstaffing.com slash startups to book a call and get $500
0:33.6	off your first placement by mentioning this podcast.
0:42.4	Welcome back to Startup for the Rest of Us.
0:48.7	I am Rob Walling, and today I'm joined by Craig Hewitt, founder of Castos, and the host of the Rogue Startups podcast.
0:50.5	In this episode, Craig and I talk through several topics, one of which is prioritization,
0:57.4	and we went pretty deep on that, both prioritizing things from a marketing or growth
1:01.4	perspective in general when you're working on a startup. How do you think through what's a
1:06.4	framework for prioritization? And also we talk how to prioritize balancing work and life. I also talk to
1:14.0	Craig a bit about what it's like to be a founder and to start doing some coaching of other founders.
1:21.3	And we also talk about what it's like to have a podcast with a co-host and then suddenly be a solo host.
1:29.8	Before we dive into that, you should check out MicroConfConnect at MicroConfConnect.com.
1:34.6	This is our online community and forum. We host it in Slack and we're approaching 7,000
1:40.9	members that bootstrapped and mostly bootstrapped SaaS founders. Recent conversations
1:46.1	in Connect, including a debate about magic sign-in links, how long you should spend
1:51.5	diving into an niche before deciding on the product offer, how to safeguard your product from
1:56.2	misuse during free trials, at what point in your journey should you invest in a conference booth
	...

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