Episode 693 | Building a Mid-Six-Figure SaaS in Less Than 3 Years

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 26 December 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 693, Rob Walling interviews Grant McConnaughey, founder of Postpone, a social media scheduling tool. They discuss the app's growth from inception to mid six figures, early growth tactics, a successful price increase, and platform risks with Reddit and Twitter. Grant also shares his experience going all-in on one idea, joining TinySeed, and reveals what he can still improve upon. Topics we cover: 2:04 – Postpone starts off as part of a New Year’s resolution 4:13 – Validating and building the MVP to schedule content for Reddit 6:44 – Launching lean to slow growth in the beginning 9:10 – Doing things that don’t scale 10:53 – What were the reasons for joining TinySeed 13:06 – Full time focus and pricing changes enabled strong growth for Postpone 17:15 – Initial hesitation for raising prices at first 22:08 – Experiencing and overcoming Reddit platform risk 26:00 – What could Grant be doing better? Links from the Show: MicroConf Connect TinySeed Grant McConnaughey (@gmcconnaughey) | X Postone’s MRR graph | X Postpone Adam Wathan (@adamwathan) | X Traction by Gabriel Weinberg and Justin Mares If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	It's startups for the rest of us, and today I have a mostly bootstrap startup founder on the show.
0:05.4	He is the founder of Postpone at Postpone.app.
0:09.1	We're going to talk about how he's grown Postpone from zero to mid-six figures
0:14.3	and how he came up with the idea by scratching his own itch.
0:18.0	We talk about some early growth tactics he used, a recent price increase that
0:23.1	was stressful but highly successful, the platform risk that he's experienced with Reddit and more
0:29.2	topics for Bootstrap founders like yourself. It's a great interview and I hope you enjoy it.
0:34.4	And one more thing. We've recently reopened the doors for our online community, MicroConf Connect.
0:39.6	MicroConf Connect is our virtual hallway track.
0:42.3	It's a vibrant community of SaaS founders helping each other and discussing wins, challenges, and frankly, how to grow faster.
0:49.0	A couple months ago, we paused new signups to improve the platform based on your requests.
0:53.7	With MicroConf Connect 2.0, we're rolling out three membership tiers packed with new perks,
0:58.8	like weekly co-working, exclusive discounts, a searchable content library, and more.
1:03.6	Whether you've been a member of Connect or not, you really should check it out.
1:07.0	MicroConfConnect.com.com. And with that, let's dive into my conversation.
1:20.4	Grant McConaughey. Thanks for joining me. Thanks so much for having me, Rob.
1:24.6	Longtime listener with the show and now you're going to be on it. Are you going to love listening to this
1:29.0	episode and hearing your own voice? It is just going to drive me crazy, but I will force
1:33.6	myself to do it. Yep. I view, it drives everyone crazy. I view interviews and talks. They're
1:40.6	painful for me to watch, but they're game tape. Like, how can I get better as an interviewee, an interviewer, you know, or someone who's doing a talk? Your app is Postpone. It's at Postpone.com. Your H1 is the Reddit, Twitter, Instagram, and TikTok scheduler for creators. Automate sharing your content across all your social media accounts and grow a
2:03.1	following. So folks know you are a tiny seed company. You started developing postpone in January of
2:11.1	2021. I guess like how did this come about? You know, folks who listen to this have either no ideas or a lot of
	...

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