Episode 692 | Learn the Rules Like a Pro So You Can Break Them Like an Artist (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 19 December 2023

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 692, join Rob Walling for a solo adventure where he addresses a variety of topics. He stresses revisiting your onboarding to evaluate your product’s “minimum path to awesome” and warns of conducting “mirror research” instead of market research. Rob also tackles why being the cheapest option is not always the best positioning. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 1:33 – Walking customers through signup to first value, revisit your onboarding 4:29 – The early entrepreneur’s trap: "We are pre-revenue still…” 8:31 – Not being the cheapest option 14:31 – Mirror research vs. market research 17:16 – Learn the rules like a pro so you can break them like an artist Links from the Show: Register for MicroConf US in Atlanta, April 2024 The SaaS Playbook Episode 456 | Launching a 2nd Product + Revisiting Freemium with Ruben Gamez TinySeed Mentors Comic Lab Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure) Episode 687 | An 8th Thing You Should Never Do, Things That Don’t Scale, and More Rob Solo Topics If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review:

Transcript

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0:00.0	Right now, I'm just giving examples of perhaps anti-patterns of getting in your own head and staying in your own head and thinking that just because you prefer it, that your customers do as well and that your market does as well.
0:09.6	And look, if you're selling to other developers, maybe that's true.
0:12.4	But the moment that you step outside of that and you start selling to anyone who is not writing code 40 hours a week, you need to seriously rethink your approach
0:22.6	and to think not of how you buy,
0:25.3	but how do they buy?
0:33.9	Welcome back to startup to the rest of us.
0:35.9	Today is a Rob Solo adventure
0:37.4	where I'm going to talk about making sure that your product works.
0:42.4	Talk about how little you've proven until someone gives you money.
0:46.5	Why not being the cheapest option can be good for your positioning.
0:51.0	And maybe one or two more topics depending on how the time shakes out. Before we
0:55.2	dive into that, tickets for microcomf US in Atlanta next April 24 are on sale. This event will sell
1:03.9	out if you're thinking about coming to Atlanta April 21st through the 23rd to see me co-host
1:10.0	this event with Leanna Patch and to see speakers like
1:13.4	myself, Rand Fishkin, and several others, head to microconf.comf.com slash US to grab your ticket
1:20.1	before they sell out. We had an amazing event just a few months ago in Denver and I expect the event
1:26.8	in Atlanta to be no different.
1:28.6	So microconf.com slash US to grab your ticket today. So the first topic I want to cover today
1:34.7	was actually sent to me by content producer Ron. He helps make sure the podcast gets out on time
1:42.3	and is really in charge of getting the YouTube videos
1:46.4	all through our editing and production process and out every week, 52 YouTube videos a year,
1:52.3	52 episodes of startups for the rest of us per year.
	...

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