Episode 690 | When Opt-in Email Could Be Spam, Collecting Customer Feedback, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 5 December 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 690, join Rob Walling for another solo adventure where he answers listener questions. He advises on the ethical considerations of email marketing and answers how he would value a business when buying out a partner. He also addresses the best ways to collect customer feedback and the value of high-fidelity customer calls. Episode Sponsor: Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills. You can spend ages looking for a one-in-a-million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor - DevSquad. DevSquad provides an entire development team packed with top talent from Latin America. Your elite squad will include between 2 to 6 Full Stack Developers, a technical product manager, plus experts in product strategy, UI/UX design, DevOps, and QA - all working together to make your SaaS Product a success. You can ramp up an entire product team fast, in your timezone, and at rates 75% cheaper than a comparable US-based team. And with DevSquad, you pay month to month with no long-term contracts. Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that’s ready to hit the ground running. Visit DevSquad.com/startups and get 10% off your engagement. Topics we cover: 2:59 – Emailing users about other projects you are working on 9:26 – Avoid sending spam-like emails 12:55 – Building a service vs. selling it as an affiliate 17:34 – SaaS evaluation after business partner falling out 21:25 – The best ways to collect customer feedback 25:36 – Determining which group of buyers to sell to, HOA’s or property managers Links from the Show: The SaaS Playbook Ask a Question on SFTROU Start Marketing the Day You Start Coding The Stair Step Method of Bootstrapping Quiet Light FE International Discretion Capital MicroConf Connect Producer Xander (@ProducerXander) | X Episode 139 | 6 Questions You Should Ask In Your Customer Development Survey If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming epis...

Transcript

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0:00.0	Going from an idea sketched on the back of a napkin to a robust, stable product requires a wide range of skills.
0:07.7	You can spend ages looking for a one in a million developer who can do it all, or you can quickly ramp up an entire product team to help you build and launch your product with our sponsor, DevSquad.
0:17.8	DevSquod provides an entire development team packed with top talent from Latin America.
0:22.9	Your elite squad will include from two to six full-stack developers, a technical product manager,
0:28.3	plus experts in product strategy, UIUX design, DevOps, and QA, all working together to make your
0:35.0	SaaS product a success. You can ramp up an entire product team fast in your time zone, and it rates 75% cheaper than a comparable U.S.-based team.
0:45.0	And with DevS. Squad, you pay month to month with no long-term contracts.
0:49.0	Take the hassle out of assembling and managing a sprawling team of freelancers and work with a group that's ready to hit the ground running.
0:55.1	Visit devsquad.com slash startups and get 10% off your engagement.
1:00.2	That's devsquad.com slash startups. Welcome to Start Up to the rest of us. I'm your host, Rob Walling. In this episode, I'm going to answer listener questions. I have several voicemails and video calls that, as always, go to the
1:29.2	top of the stack and digging into topics like, if someone signs up for my SaaS, and I now have
1:35.6	their email address, can I make that part of my marketing list? Also a question about which
1:41.8	customer type they should sell to, and what's the best way to collect customer feedback?
1:47.7	Before we dive into that, if you haven't picked up my book, the SaaS Playbook, after the very successful Kickstarter a few months ago, momentum has continued with the book.
1:57.4	And if you haven't picked it up, you can go to sassplaybook.com or search for
2:01.3	SaaS Playbook in Amazon or Apple Ibooks. Is that even what they call it anymore? Audible,
2:07.2	all the places. And if you have read it and you like it, I'd really appreciate a five-star rating
2:13.2	on Amazon or Audible that helps me get discovered by new readers.
2:18.1	I've been very pleased with the reception of the book,
2:20.2	so much so that my wife, Dr. Sherry, and I have sat down
2:24.2	and written a table of contents for a new book.
2:28.0	Glutton for punishment, I believe, is the expression you're looking for.
	...

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