It's another episode of Startup for the Rest of Us. I'm Rob Walling, and today with Dr. Sherry Walling,

we walk through our key takeaways from MicroConf Europe, 2023. This event was held just a couple

weeks ago in Lisbon, Portugal, and you'll hear us give kind of an overview of it, but really

dive in to the keynote talks and pull out, I'd say actionable or at least thought-provoking

takeaways as well as give our overall thoughts of the event. Before we dive into the episode,

I want to invite you to MicroConf Remote. Microcomf Remote is our virtual event that we host

twice a year. This next one is focused on early stage marketing. It's on November 1st and

second. If you're interested, head to microcomf.com slash remote. It's a very inexpensive

event. And talks will include the bootstrap startup marketing checklist. When early stage

SaaS companies should hire a copywriter and how to hire one that doesn't suck. Building a

sustainable customer acquisition funnel, SaaS email marketing, plus our patented founder by founder speed networking to get you

introduced and connected with other founders in our community.

Again, that's November 1st and 2nd of 2023, microcomf.com slash remote if you're interested.

Even if you can't make it, if you buy a ticket, you will get the videos after the event.

Hope to see you there.

And with that, let's dive into our conversation.

So, Dr. Walling, thanks for joining me on the show and for joining me on stage at MicroConf Europe in Lisbon last week.

You and I shared the stage and emceived the event for the first time ever.

Co-MCs. We've never done that before. We've done a lot

of professional collaborations, but that was our first co-MC gig. I had a great time. How about you?

Yeah, it was pretty fun. We had some witty banter. I don't think we embarrassed ourselves,

which is, you know, it's always positive, it's unusual. In front of 120 people.

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