Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-launch Discounts, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 17 October 2023

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 683, join Rob Walling for another solo adventure where he answers listener questions. He addresses gathering feedback from customers that are reluctant to give it to you, whether to bring on a partner, and the value of going to in-person events. Rob also covers topics such as equity for advisors, pricing strategies, & productized services. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 1:56 – Gathering feedback from reluctant customers 8:47 – When to bring in other partners 12:45 – Weighing the positives and negatives of going to trade shows 15:36 – Staying energized and motivated 17:51 – Offering pre-launch discounts vs. offering value-added product 22:08 – Charging for products in different currencies 23:37 – Productized service, pricing, and pausing 26:40 – Fractional CTOs and equity grants Links from the Show: MicroConf Mastermind Matching MicroConf Connect The SaaS Playbook Episode 671 | Working on What Matters, Left-handed Threads, and Being Lucky (A Rob Solo Adventure) If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google

Transcript

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0:00.0	The problem is, if you just listen to your customers and build what they tell you,
0:03.2	A, you're going to build a bunch of crappy features that are disparate and all over the place.
0:06.8	And B, they're pretty much going to have you replicate whatever competitor they switched over from.
0:11.8	Because that's the tool they used.
0:13.5	If they are non-technical, they don't think about innovation and how to improve on it.
0:17.8	They just think what got the job done at the prior tool.
0:36.3	Thank you. and how to improve on it, they just think what got the job done at the prior tool. Welcome back to another episode of Startup for the rest of us.
0:39.3	I'm Rob Walling.
0:40.1	Today I answer listener questions ranging from the value of going to in-person events,
0:46.0	trying to get feedback from customers who may be reluctant to give it to you,
0:51.0	whether to bring on a partner and more listener questions depending on
0:54.5	how much time we have. As a reminder, audio and video questions go to the top of the stack.
0:59.5	You can always ask a question by going to start up to the rest of us.com and clicking
1:02.8	ask a question in the top nav. Before we dive into the episode, I wanted to let you know about
1:07.7	our microcomf mastermind program. If you listen to this show, you know that I've talked a lot on this podcast about how
1:13.5	important masterminds have been to my own success.
1:16.9	But finding the right founders for your mastermind group can be very hard.
1:20.3	Over the past few years, my team at MicroConf has successfully matched more than a thousand
1:24.7	founders into mastermind groups by looking at revenue, team size,
1:28.7	strengths, goals, and several other data points to make sure your peer group is the right fit.
1:34.3	Once you're matched, you'll also have access to our mentorship series, a three-month program
1:38.8	where you can connect with some great minds in sales, business development, marketing,
	...

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