Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea With a Landing Page, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 8 August 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 673, Rob Walling chats with Ruben Gamez, the founder of SignWell, as they answer listener questions. They cover topics related to pricing models for SaaS products, marketing strategies for new products, the concept of copycat apps, and the challenges of balancing customer requests with product development. Additionally, they address a question about choosing between working at a startup or a big tech company. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 2:06 – Lifetime value pricing vs. monthly recurring revenue 11:33 – Pay-as-you-go as an alternative to lifetime or SaaS pricing 14:30 – Testing the market with a landing page 22:16 – Getting feedback from landing page signups 25:11 – Marketing strategies for SaaS 32:53 – Building copycat apps 38:51 – Startup roles vs. roles in a big tech company as a software engineer 43:33 – Balancing customer needs with our strategic roadmap Links from the Show: MicroConf Sponsorships The SaaS Playbook Ruben Gamez (@earthlingworks) | Twitter SignWell (@SignWellApp) |Twitter SignWell Hackers Incorporated, E4 | Lifetime pricing is underrated AppSumo Tailwind UI Loadster How to Grow Your Self Funded Business Faster – Hiten Shah – MicroConf 2014 If you have questions about starting or scaling a software business that you’d like for us to cover, please

Transcript

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0:00.0	Could it be another episode of Startups with the Rest of Us?
0:02.8	I'm your host, Rob Walling.
0:04.5	Today I welcome Ruben Gomes, founder of Seinwell, back on the show.
0:09.7	And by popular demand, we answer listener questions on lifetime plans versus subscriptions,
0:15.9	testing an idea with a landing page, building copycat apps, and more.
0:21.7	If you want to get your question featured on the show, go to Startups With The Rest of Us.com
0:25.3	and click Ask a Question in the Top Nav.
0:28.1	As always, audio and video questions go to the top of the stack.
0:31.4	Do you want to reach tens of thousands of potential customers?
0:35.0	Between our microconf events, startups for the rest of us,
0:38.6	our YouTube channel, our email newsletter, and all the other ways we interact with our large
0:44.2	and growing and loyal audience of startup founders. We have a lot of options for you to reach
0:50.8	B2B SaaS founders with your product or service.
0:57.2	Drop us an email at sponsors at microconf.com.com.
1:00.3	And with that, let's dive into listener questions with Ruben.
1:13.8	Back by popular demand, Ruben Gomez, people been asking me on Twitter to have you back on the show.
1:15.6	Thanks for taking time to hang out with me today.
1:16.6	Thanks for the invites.
1:18.0	Fun, always fun.
1:19.1	Yeah, it's going to be good, man.
1:22.6	We've got some really interesting questions that I want to tackle today.
1:28.7	Our first question went to the top of the stack because Ben Daly sent in a video.
	...

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