Welcome to the Habits and Hustle Podcast. A podcast that uncovers the rituals, unspoken

habits and mindsets of extraordinary people. A podcast powered by habit nest. Now here's

your host, Jennifer Cohen.

So I had the extreme pleasure to sit down with Erica Nardini a little while back. For

those of you who don't know who Erica is, she is a CEO of Barstool Sports. Barstool Sports

is no joke. Probably the fastest growing lifestyle brand there is. It's a digital media

juggernaut. And she's just so impressive and such a badass. Her background and what she's

doing now for barstools is bar none. Excuse the pun. You really should listen to this podcast

if you want to hear it. Here's some great valuable tips and just overall business info from

someone who is real authentic and will tell you exactly how it is. Stay tuned.

So Dave Portnoy founded Barstool Sports in 2004 in Boston. Awesome. He's a brilliant,

he's just brilliant. And he built it by himself. He says and we now say a lot, you know,

he's a great director by brick. He had no funding. He had no help. He had no resources.

But what he had was a really strong point of view. He had something to say. He was so funny.

He was incredibly creative. He got really good smart people to make content with him.

And he did that. And I think it grew to be something. You know, he isn't it's a consummate

promoter. He's the single best promoter I've ever met. And he just, you know, hand by hand,

day by day, inch by inch, built this huge brand that in 2016 was, you know, arguably the single

most influential brand in Massachusetts for young guys who like, you know, who like sports,

like gambling, who, you know, were on the internet. And he took a majority stake or gave to

the chairman group a majority stake in 2016. I think they valued the company at 12 and a half

million dollars. And then I joined, you know, fairly shortly thereafter. And we've just been at it

...