Real business owners.

Welcome back to the Real Business Owners podcast. This is episode 67 with myself Trevor

Cowley. As always, Kilo G. What's up? What's up? Guys, today the topic is living your life

by a certain set of standards, right? Regulating your life by living your life through standards, right?

The majority of people don't have any standards. They don't set expectations for themselves.

And I think that that's really where they go wrong. You know, if you don't expect anything or you're

not projecting anything and you don't have goals for yourself, If you're a sales rep, if that's one of

your jobs, if you're just kind of coming in and going through the motions, you're not going to

excel because you're just doing what you need to do to keep a job rather than setting a standard.

I mean, even back in the day, when we were on the phones and we were selling, I specifically

remember waking up and in the shower thinking

about a specific number that I was going to hit that day.

I'm going to put up $5,000 in sales or I'm going to put up $10,000 in sales.

I would say that prior to going into the office and really start dialing my mind of what

I'm expecting out of myself that day.

And it was funny, more often than not, when I would

actually go in with a specific intent or a standard that I expect to produce that day,

I would hit that standard. And because I'm going in with the intention to do something. And every

time I'm on a call or I'm on a pitch, I'm a little bit more dialed in because there's an objective. There's something that I'm trying to do something. And every time I'm on a call or I'm on a pitch, I'm a little bit more dialed in because

there's an objective.

There's something that I'm trying to accomplish.

I remember being very superstitious as well.

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