Episode 657 | Concierge Onboarding, Building a Great Brand, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 18 April 2023

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode 657, join Rob Walling as he answers more listener questions. Topics range from concierge onboarding to getting higher engagement rates on cold emails. He also covers how to think about balancing product improvements vs. marketing. Topics we cover: 1:00 - Concierge onboarding 7:34 - Branding tips for a new business 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building 14:42 - Getting higher engagement rates on cold outreach emails 21:29 - Prioritizing product improvements vs. funnel-building Links from the Show: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist TinySeed MicroConf Youtube Channel If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	And so that's where it makes sense to invest time into something.
0:04.3	And I just mean labor, I mean human hours into something that can build that flywheel.
0:09.1	That's what SAS is, right?
0:10.0	It's building a flywheel slowly over time.
0:12.1	And if you have high churn, it's hard to do that.
0:13.5	If you have low churn, then it's how do we throw everything we can afford at it in order to be able to onboard more people.
0:29.5	Welcome back to another episode of Startup for the rest of us.
0:32.8	I'm Rob Walling, and today I'm answering listener questions.
0:37.4	We have a great funnel of listener questions coming into the show.
0:41.7	Our first four questions are going to be audio or video.
0:47.0	And then if we have time, I will dive into a text question or two to try to get through the backlog.
0:49.0	Thanks as always for sending your questions.
0:54.1	You can email them questions at Startups for the Rest of Us.com or head to Startups for the Rest of Us.com.
0:56.2	Click ask a question in the top nav.
0:59.2	And if you send an audio or video question, goes to the top of the stack.
1:03.7	My first question comes from Mike, all the way from France.
1:11.8	Hey, Rob, Mike here, all the way from France.
1:12.9	I love your podcast.
1:14.3	So thanks a lot.
1:21.0	I created a SaaS software company called TypeDesk, which is a template builder slash text expender for entrepreneurs and small teams.
1:23.4	My main challenge right now is that we have a low turn, high stickiness once people actually
1:28.8	spend time creating their templates.
	...

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