Episode 655 | Seat-Based Pricing, Can Churn Be Too Low? and More Listener Questions (A Rob Solo Adventure)

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 4 April 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 655, Rob Walling answers listener questions on enterprise pricing frameworks, validating a business idea, and if it is possible for your churn rate to be too low. Topics we cover: 2:17 - How to avoid login abuse on individual plans 8:12 - How to validate a business idea before committing to it 15:26 - Enterprise pricing frameworks 19:34 - What Rob learned in the early days as a consultant and building early products pre-Drip 26:22 - Finding role fit in a SaaS 32:21 - Is it possible to have a churn rate that is too low? 33:41 - How much should you pay yourself vs. investing back into the business? Links from the Show: The SaaS Playbook Validate Your SaaS Idea Fast State of Independent SaaS Report The Stair Step Method of Bootstrapping Episode 628 I The 5 PM Pre-Validation Framework MicroConf Youtube Channel If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	I will admit that taught me a lot about how to interview, how to get jobs, how to present myself,
0:05.8	and also how to work with a lot of different people and, oh, this is a good one actually,
0:10.4	a lot of different code bases. And this might be one of the reasons I was never scared to acquire
0:15.1	companies or SaaS apps in essence because I knew that no matter the code base, I could get in there and
0:21.6	figure it out because so much of my career had been going into existing codebases and
0:26.2	either refactoring or improving or adding on. And so I would have to learn the code base quickly.
0:30.8	Sometimes I would have to learn the language. And so I knew that I could buy a SaaS app or a
0:36.0	software product in a language that maybe I knew, maybe I didn't,
0:39.2	and that I could figure it out.
0:58.2	Welcome to another episode of startupsups for the Rest of Us.
1:00.7	I'm Rob Walling, and I'm stoked to be here today.
1:10.5	There's some great listener questions I'm going to comb through today covering pricing, idea validation, enterprise pricing, what you can learn as a consultant, and more.
1:13.1	This is the show where we dive into bootstrapping and mostly bootstrapping software companies, SaaS companies.
1:16.4	But honestly, there's a lot of listeners that are doing hardware, info products.
1:21.0	It really is just being an entrepreneur
1:22.7	and trying to change your life in those around you through entrepreneurship,
1:26.0	whether you raise a bit of funding, whether you raise a lot of funding. It's just about being motivated, not sacrificing your life in those around you through entrepreneurship, whether you raise a bit of funding,
1:31.7	whether you raise a lot of funding. It's just about being motivated, not sacrificing your life or your mental health to get where you want to go. Before we dive into the first question,
1:36.3	I have a new book. It's my fourth book. It's coming out in the next few months. I'm actually doing
1:40.6	a Kickstarter, probably the week this comes out. It's at SaaSplaybook.com.
1:45.0	That will get you a link to the Kickstarter. If you've gotten value for me over the years, it'd be
1:49.0	amazing if you could back one of the tiers. I have tiers starting at $30 for the book plus
	...

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