Episode 633 | Building SaaS Plus a Two-Sided Marketplace

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 1 November 2022

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 633, Rob Walling chats with Matt Wensing, the founder of Summit. Matt is no stranger on the podcast. And we talk about Matt's decision to change Summit's brand positioning and the far-reaching impact on his business. Episode Sponsor: Find your perfect developer or a team at Lemon.io/startups The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America. They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running. When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week. And for subscribers of Startups For the Rest of Us, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/startups Topics we cover: 2:24 - Matt’s decision to change Summit’s positioning 15:22 - Redesigning Summit’s website 22:39 - The dangers of scaling up before you have product-market fit 24:43 - The response to Summit’s relaunch 29:33 - How Summit is evolving into a 2-sided marketplace Links from the Show: Matt Wensing (@MattWensing) I Twitter Summit MicroConf Remote If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome back to start up to the rest of us. I'm your host, Rob Walling, and in this episode, I talk
0:04.4	with Matt Wensing, the founder of Summit. We talk about how he's been grinding away, building his
0:10.9	SaaS, and he's adding a two-sided marketplace. It's a really interesting conversation. You're not going to
0:16.2	want to miss it. Before we dive into that, MicroConf Remote is happening today, tomorrow, and Thursday.
0:21.0	Head to microconfremote.com if you're interested in early stage B2B SaaS marketing approaches.
0:27.3	We're hearing from Gia Loudi, the co-founder of Forget the Funnel, we're hearing from the CMO of
0:31.6	Chris, the founder of Jim Desk on Kaptara Marketing, VP of Marketing at Spark Toro.
0:36.9	I'm going to be doing a talk.
0:38.2	It's a fully remote event.
0:39.4	It's very inexpensive.
0:40.8	It's the cheapest microcomf remote we've ever done.
0:43.1	We're trying to make it accessible to as many people as possible.
0:45.8	And even if you miss today, you'll get the videos when the event ends.
0:49.3	That's microconfremote.com.
0:51.4	And with that, let's dive into my conversation with Matt.
1:09.7	Yeah. Remote.com. And with that, let's dive into my conversation with Matt. Matt Wensing, thanks for coming back on the show.
1:11.6	Hey, Rob, good to see you.
1:13.7	Yeah, it's great to have you back.
1:15.0	Folks know you as the founder of Summit, which is at ususummit.com, and you've been on this show,
1:21.8	I don't know, three, four, five times.
1:23.6	We answered listener questions at one point, I think.
1:25.9	We talked through sales, enterprise sales, I think. And then we've talked about your journey with Summit, right? And how you, the initial launch and then you rewrite the code base. And here we are again, this time, talking about a pivot. And I'm on your homepage in the H1, gorgeous homepage, by the way. Thank you. Hired an outside designer for this, I assume.
	...

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