Episode 620 | Finding SaaS Ideas, Customer Pain, SaaS Metrics, and More Listener Questions

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 6 September 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode 620, join Rob Walling for a solo adventure as he answers some listener questions. These questions range from which SaaS business metrics to pay attention to and how to find good SaaS ideas to helping an employee transition from a task-level to a project-level thinker. Topics we cover: 1:44- What SaaS business metrics matter the most? 11:21- Do you have any general observations about building a SaaS for non-technical customers? 16:00- How do you find a good SaaS idea? 24:41- How can I assist an employee in transitioning from a task-level to a project-level thinker? Links from the Show: Episode 480 I Stairstepping Your Way To SaaS with Christopher Gimmer 2022 State of Independent SaaS Report The Stairstep Approach to Bootstrapping TMBA 100 - Rip, Pivot, and Jam MicroConf Connect MicroConf Europe Applications for TinySeed’s Fall 2022 SaaS Accelerators Will Open September 12th MicroConf Youtube Channel If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	The third most important metric in SaaS is churn.
0:03.3	Churn can be the death of SaaS.
0:05.7	Net negative churn is also the cheat code of SaaS.
0:09.3	It's a power up, it's a cheat code, however we want to classify it.
0:12.7	Having net negative churn is an incredible, incredible business hack when you have a subscription business.
0:31.6	Welcome back to another episode of startups for the rest of us.
0:32.4	I'm Rob Walling.
0:34.8	I'm going to dive into listener questions today.
0:39.1	We're going to cover SaaS business metrics, talk about customer pain,
0:44.5	choosing that and ways to handle it well, and talk about how to find a good SaaS idea.
0:49.7	And then we might even get to the question about transitioning a task-level thinker to a project-level thinker. Before we dive into that, MicroConf Europe tickets are still on sale. We just have a few left. It looks like we are going to sell out. We have a limited capacity this year. It's in Malta, at the Intercontinental Malta, November 15th through the 17th, head to microconf.comf.com slash Europe if you want to join me and other bootstrapped and mostly bootstrap founders.
1:12.1	The co-founder of Lemelist who has bootstrapped his company to eight figures in ARR is one of our
1:18.0	speakers as well as myself and a few others.
1:21.0	Head to microcomf.com slash Europe for all the info and to pick up your ticket.
1:25.4	If you want to ask a question to have myself or a guest
1:28.7	answer it on this podcast, head to Startups for the Rest of Us.com, click Ask a Question in the Top
1:33.6	Nav or just email it to questions at Startups for the Rest of Us.com. I love audio questions and video
1:38.7	questions, but we'll answer text questions as well. So let's dive into my first one. First one is
1:44.0	what are the
1:44.5	SaaS business metrics that matter the most and why? And so if you were to force me to pick,
1:49.8	let's say, two or three metrics, the first one has to be MRR. MRR shows where you are,
1:55.4	right? On the journey, from here to there, 5K MRR, 50K MRR, 500K MRR, it shows where you are on your path to growing a company.
	...

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