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Startups For the Rest of Us

Episode 595 | TinySeed Tales Season 2: Where Are They Now?

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 22 March 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

In episode 595, Rob Walling catches up with Brian and Scottie Elliott, the husband and wife co-founders of Gather, an interior design project management SaaS. This husband and wife duo shared their victories, challenges, and failures, including a cash crunch, moving upmarket, and managing to double revenue over their nine episodes of TinySeed Tales Season 2. It’s been over a year since they were last on the podcast and wanted to see how the company is doing. It turns out Gather is on track to 10x their MRR. In this episode, we reflect on what they learned in the last year, how their thought process has evolved around deploying capital to grow the business, and what they are most excited about in 2022. Topics we cover:  [3:33] How Gather is on track to 10x MRR  [4:26] Shifting from solo designers and small design firms to catering to large firms  [5:51] Moving upmarket  [8:28] Why they shut down Gather consulting services  [10:38] How they knew when they had product-market fit [12:57] How they bounced back after their developer accidentally crashed their entire app  [20:11] Their thought process for deploying capital to grow the business  [23:02] What they are most excited about in 2022  Links from the Show: Gather | Website Brian Elliott (@brianleeelliott) | Twitter Thanks for listening to another episode of TinySeed Tales. If you haven’t already, be sure to check out all of Season 2 of TinySeed Tales with Brian and Scottie and Season 1 of TinySeed Tales, where we follow the SaaS journey with Craig Hewitt of Castos. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you. Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

Welcome back to Start Up to The Rest of Us. I'm your host, Rob Walling. This week we have a Where Are They Now episode where we look back at season two of Tiny Seed Tales and we talk to Brian and Scotty, the founders of Gather. If you haven't heard Tiny Seed Tales, it's a podcast that I host and we do heavy production value on it where I have voiceovers, background music, and we do heavy production value on it, where I have voiceovers, background

0:22.3

music, and we cover the struggles, the victories, and failures of SaaS founders. And I do between

0:28.3

eight and 12 interviews over the course of a year. So it's about every month or two with the founder

0:34.3

or founders who are going through Tiny Seat. So season one ran through 2019 and was Craig Hewitt, founder of Castos,

0:42.3

who many of you have heard on this pod.

0:44.1

Season two followed Brian and Scotty,

0:45.7

who are a married couple who run Gather at GatherIt.com.

0:49.8

It is SaaS for interior designers.

0:54.0

And that season aired. It looks like September and October, a little bit of November, of 2020.

1:02.3

And so those interviews, I believe, ended around summer of 2020, and then we aired them

1:07.2

a month or two later.

1:08.9

So it's been about 18 to 20 months since I've spoken with them.

1:13.2

And during that season, they had struggles as the world entered COVID. They were not growing as

1:19.8

quickly as they wanted. They were going up market. That was a big part of trying to raise their

1:24.8

price and change who they were focused on. And I believe

1:27.5

when they first started season two, episode one, they were around $4,000 of MRR. It may have been

1:34.2

$4,500. And when we ended the season, they were just getting over a cash crunch and they were

1:41.6

looking ahead to, I believe, double their MRR in the subsequent year.

1:47.3

And so today in the conversation we talk about how they've made it upmarket, how they're looking

1:51.8

to double their MRR again this year and how their growth has accelerated since they found

1:59.1

product market fit. And of course, you'll also hear my new segment,

2:03.4

how did you know when you had product market fit?

...

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