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Startups For the Rest of Us

Episode 594 | Starting Over with the TropicalMBA's Dan & Ian

Startups For the Rest of Us

Rob Walling

Management, Entrepreneurship, Business, Marketing

4.8 • 792 Ratings

🗓️ 15 March 2022

⏱️ 46 minutes

🧾️ Download transcript

Summary

In Episode 594, Rob Walling chats with Dan Andrews and Ian Schoen, the founders of Dynamite Jobs and the TropicalMBA podcast. We talk about how they started over. They started a new business, Dynamite Jobs, a couple of years after selling their physical products company back in 2015. Episode Sponsor: Microsoft for Startups Founder Hub  Microsoft for Startups is on a mission to help all founders innovate and grow no matter their background, location, or progress. Microsoft for Startups Founders Hub is a platform that provides founders with free resources to help solve startup challenges, including access to Azure credits, development tools like Github, mentorship resources, Microsoft collaboration and productivity software like Teams and Outlook and more. The program is open to all and takes 5 minutes to sign up, with no funding required. Learn more aka.ms/startupsfortherestofus Dynamite Jobs was born after seeing a need within their community, The Dynamite Circle, a community for location independent entrepreneurs. It’s a need that would be hard for most people to bootstrap because it is a two-sided marketplace, but Dan and Ian had an advantage with their existing business and audience, and were able to capitalize on it. In fact, after humble beginnings, the business has grown 10x in the last year. In this episode, we chat about how they are bootstrapping and growing a two-sided marketplace, along with a wide range of other topics. Topics we cover:  [2:37] Why Dan and Ian both settled in Austin, Texas and the unexpected benefits that has had for their businesses    [3:22] Why their digital nomad journey in the early days was born out of necessity    [4:35] The events that led to the first DCBKK event in 2012 and the impact it had on their business  [6:16] Embracing the chops index instead of the old school digital marketer “guru” model  [8:21] The ideas that led Dan and Ian to start Dynamite Jobs in 2017 [14:46] The first key metric for Dynamite Jobs back in the early days [17:12]  How deciding to hire a CTO was the catalyst that scaled Dynamite Jobs exponentially in late summer 2020  [20:34] The critical mistake they made that cost them months of development time  [22:51] The concept of CEO bombing vs. diving deeper into the core features that matter [24:53] The 1000 day principle  [28:14] Where Dynamite Jobs is in relation to the 1000 day principle [29:00] How they 10x’ed the revenue for Dynamite Jobs in 2021  [30:26] The value of hiring senior people who are better than you  [35:59] Actionable tips for recruiting and hiring great people  [38:44] The lowest cost, highest leverage hiring advantage for founders  [41:21] The rip, pivot and jam framework  [43:14] Why some of their “best ideas” turned out to be the biggest failures  Links from the Show: Tropical MBA Dynamite Jobs Dan Andrews (@tropicalmba)  | Twitter

Transcript

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0:00.0

In this 594th episode of Startups for the Rest of Us, I talk with Dan Andrews and Ian Shone

0:06.5

from the Tropical MBA podcast.

0:09.2

And we cover the gamut, but we talk a lot about how they've started over.

0:14.0

And they've started a new business after selling their physical products company back in 2015,

0:23.8

I believe it was. And then they ran their community,

0:29.7

the Dynamite Circle. They have in-person events. They have a podcast. You know, it's very much a sister podcast of startups for the rest of us. It's just they don't focus necessarily on

0:34.2

SaaS. But then they saw a need within their community. And it's a need that would

0:39.3

be really hard for most people to bootstrap because it is a two-sided marketplace. But Dan and

0:44.5

Ian have the advantage of having an audience on one or both sides of that marketplace. And you'll

0:51.4

hear how we talk through that in today's episode.

0:56.9

Thanks for joining me as always, and let's dive right into our conversation.

1:08.5

So when I introduce you guys, I never use your last names.

1:11.5

I always say, do you know Dan and Ian from Tropical MBA? It's like Tropical MBA is your last, like your collective last name. Dan Andrews and

1:17.8

Ian Shown are joining me today. Jents, thanks so much for coming on the show. Yeah, pleasure to be here.

1:22.4

I described the Tropical MBA podcast, which used to be called the Lifestyle Business Podcast years ago.

1:28.7

Yeah.

1:29.1

Years ago. I describe it as a sister podcast to start up to the rest of us. And you're one of the

1:33.3

few, the two viewers, some of the few podcasters who have been doing it longer than I have.

1:38.0

There aren't many people I meet who've actually been cranking on this because 2009,

1:41.8

is that when you originally watched yeah I appreciate that

1:44.9

I do feel like very similar themes very similar ethic one is like Ian and I are very concerned that

1:50.7

like our business chops coming from doing actual business is more you know a bigger deal than

...

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