In this week's episode of Startups for the Rest of Us, I talk with Jason Buckingham about how he made essentially 70 cold calls to find a startup idea.

Jason was a developer and then a development manager at Microsoft when he decided, I want to build a software product.

I want to build a SaaS.

Didn't have any idea how to how to do that or really what

idea to build. And so you're going to hear the story of how he just grounded out and just put

in the hard work and eventually found an idea that became senior place, which is now a successful

SaaS team size of four. And you'll hear us talk about how they got into a tiny seed back in 2020

and then again in 2021 you'll have to listen to find out how that all pound out it's a great

story about focus and about perhaps just putting in the time and doing the work that it took to get

it done realizing that it might be harder than he wanted it to be,

right? Or it might take more hours than he wanted it to, but being really focused on,

I'm going to succeed. I'm going to brute force this thing until it works. And with that,

let's dive into my conversation with Jason from Senior Place.

Thank you. Jason from Senior Place. Jason, welcome to the show.

Hey, nice to join you, Rob.

Absolutely, man.

So you are the co-founder of Senior Place and your H-1 is placement software designed

specifically for you to help. Okay. So let me paint a picture. You know how they are realtors, Jason?

And I'm not telling you this. I'm trying to tell this for the users or the listeners of this podcast.

So there are realtors. And there's like software for realtors to be able to help manage someone buying a house. You are software for these placement firms

that might help say my mother, my elderly mother, find a senior living facility. And these are

kind of like realtors or brokers. Is that right? Am I summarizing

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