Episode 580 | Seven SEO Tips Every SaaS Can Use (with Ross Hudgens)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 7 December 2021

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode 580, Rob Walling chats with Ross Hudgins, an SEO expert, about seven common things that SaaS founders either do well or frequently get wrong. The topics we cover [4:42] Put your blog in a subfolder, not a subdomain. [7:18] With keyword-focused content, make the URL exactly the main keyword. [10:10] Be thoughtful about feature page keywords [13:39] It’s really hard to rank for “best X software” queries [16:24] Use on-page content marketing best practices [20:50] Build passive link assets around keyword [22:58] Answer keyword questions immediately, right after the H1 Links from the show On-Page Content Marketing Best Practices Readability: the Optimal Line Length Ross Hudgins (@RossHudgens) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

Click on a timestamp to play from that location

0:00.0	It starts us for the rest of us. And I'm Rob Walling. So good to have you back. And this week, we kind of do, I don't know, almost a throwback education episode where I have Ross Hudgens, who's an SEO expert been doing it for a very long time and runs an SEO and content agency with 110 employees. And he comes on and we talk through essentially seven of the most common
0:22.6	do's and don'ts, common mistakes, common things you should be doing as a SaaS founder.
0:27.3	So it's not a 101 look at setting your H1 and then build links and blah, blah, blah.
0:32.4	But it's like things that he sees people messing up or doing really well with, and we run through them. Before we
0:38.3	dive into that, I want to remind you that if you haven't subscribed to receive the two exclusive
0:44.0	hidden episodes, you should head to Startups for the Rest of Us.com. I have two never publicly
0:48.9	released podcast episodes and accompanying PDF guides. First one is called eight things you must know
0:53.8	when launching your SaaS. It's pretty prescriptive. The second is called eight things you must know when launching your SaaS.
0:55.0	It's pretty prescriptive.
0:56.1	The second one is 10 things you should know
0:57.9	as you scale your SaaS.
0:59.6	Less prescriptive, of course,
1:00.7	because as you get further in,
1:02.1	maybe they're different paths.
1:03.4	So, any of your name and email,
1:05.3	and you'll get both those delivered to your inbox.
1:07.8	We don't send a ton of email
1:09.8	to the startups for the rest of us list,
1:11.6	but we actually do send a really good email that assistant producer Aaron puts together,
1:16.2	which is show notes. It's some additional information about each episode every week and just
1:22.7	a kind of a deeper dive into these episodes. So if you haven't checked that out, if you're not on
1:27.1	the mailing list, I honestly, like, there's some mailing list you sign up to and you're like,
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Walling, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Walling and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.