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Startups For the Rest of Us

Episode 579 | The SaaS Fundraising Landscape (+The TinySeed Syndicate)

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9819 Ratings

🗓️ 1 December 2021

⏱️ 21 minutes

🧾️ Download transcript

Summary

In this special episode of Startups For the Rest of Us, Rob Walling chats with Einar Vollset about not only the announcement of the TinySeed Syndicate but also the investment landscape for B2B SaaS today. Even if you don't think you'll raise funding, it's important to understand the dynamics of the investment and acquisition market as a bootstrapped founder. The topics we cover [1:40] Investment landscape for bootstrapped SaaS [10:26] What is a syndicate? [13:57] Introducing the TinySeed Syndicate Links from the show Invest — TinySeed Apply — TinySeed Einar Vollset (@einarvollset) | Twitter If you have questions about starting or scaling SaaS that you'd like us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

Welcome back to startups for the rest of us. I'm your host, Rob Walling. Every week on this show since 2010, we've covered topics related to building and growing startups using an

0:21.4

ambitious, yet a sustainable approach. We're not willing to sacrifice our health or relationships

0:26.1

to grow our company. We want to build real businesses with real customers who pay us real money.

0:31.1

And actually, it's kind of surprising that most of the world doesn't think of startups that

0:34.4

way. But today, I have my co-founder of Tiny Seed and R. Volset joining me on the show.

0:40.1

And we're going to talk through not only the announcement of the Tiny Seed Investment Syndicate.

0:44.4

And if you don't know what that is, we'll define that in a bit. But we're also going to talk

0:48.4

a bit about the investment landscape for B2B SaaS, because frankly, it's kind of opaque to most bootstrap

0:56.0

founders. And we think that whether you're raising money or not, if you ever plan to sell

1:00.8

your company or even sell a minority stake in your company or there's a chance that longer

1:05.1

term you might want to raise a small amount of money or might want to raise a large amount of

1:08.1

money. Knowing some of these details, it's just good, it's good hygiene. I think it's good hygiene as a founder to understand

1:15.4

the dynamics of a market. What do you think, Aner? Yeah, I think that makes total sense and thanks

1:20.5

for having me out. Absolutely, man. Thanks for joining me. So before we define what a syndicate is and talk, you know, about the tiny seat syndicate,

1:28.1

why we're launching it, what it looks like, right? How it applies to if you're an investor and you

1:32.7

want to invest in companies if you are a founder and you potentially might want to give funding.

1:37.9

Talk us through, you know, let's dive into this investment landscape for B2B SaaS.

1:43.0

Sure. So before we even sort of get into sort of the bootstrapped, you know,

1:47.9

what I think most of the audience here is doing, like I'm just being very specific about the fact that I'm like, here,

1:53.1

I'm excluding sort of, you know, the VC track.

1:55.9

This is a whole different like, you know, series, you know, series C, series A, B, C, D, E, whatever, to IPO. This is the kind of thing

2:02.9

where you need to have certain metrics, like, you know, if you're, if you're sub 10 million A

...

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