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Startups For the Rest of Us

Episode 574 | The Deep Need to Be a Software Entrepreneur

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 2 November 2021

⏱️ 38 minutes

🧾️ Download transcript

Summary

In Episode 574, Rob Walling chats with Andrew Fiebert, a founder who just couldn't get away from software. He's a software developer, turned podcaster, turned marketer, and now he's a software entrepreneur and on this episode, they discuss his success and struggles while building Lasso. The topics we cover [2:40] Introductions [4:15] WordPress plugin with an annual subscription [5:51] Starting a podcast [8:00] Experiments with monetizing a podcast [13:26] Starting Giftlab.co [15:08] Starting another software business [16:35] Building Lasso [21:23] Launching without the right pricing/product [23:32] Discovering the sticking points in the UI/UX [29:29] Freemium vs paid users [31:06] The biggest struggle with building Lasso [35:23] The future for Lasso Links from the show Lasso GiftLab Listen Money Matters Andrew Fiebert (@andyfieb) | Twitter This episode of Startups for the Rest of Us is sponsored by Software Promotions. Get better results from Google. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

We're back with another episode of Startups for the rest of us. I'm Rob Walling. This is episode

0:04.2

574, and this week we're back talking to a founder who just couldn't get away from software.

0:10.4

He's a software developer turned podcaster, turned marketer, and now he's a software entrepreneur.

0:17.0

He's the founder of Lassow at getlasso.com, which is affiliate management software for WordPress websites.

0:24.8

The founder is Andrew Feebert, and he co-founded the business with his wife, Laura, back in 2019.

0:30.8

And I really enjoyed my conversation with Andrew because of the path that he followed,

0:36.0

and it was so not predictable, to watch him be a software

0:40.2

developer by day, and then to start a podcast about personal finance, almost on an accident,

0:46.8

and then to have such success with that that it rolled him into his next thing and his next

0:50.3

thing, and he just keeps reinventing himself. But before we dive in to my conversation with Andrew,

0:55.9

I wanted to let you know that the State of Independence SAS survey is live once again.

1:00.9

This is our third annual survey, and we will have the report ready in just a couple of months.

1:05.8

We usually present that at the end of January.

1:07.8

But if you haven't heard of the State of Independent Sass or haven't

1:10.9

participated, or if you have, we'd really love for you to take about eight minutes, maybe 10,

1:15.7

if you sip your coffee while you're taking the survey, head over to state ofindysass.com,

1:22.5

and we will have a link there where you can get to the survey. It's about, it depends on the

1:27.0

path and the choices you make during the survey or the answers you give, but it's can get to the survey. It's about, it depends on the path and the choices

1:28.2

you make during the survey or the answers you give, but it's about 30 to 40 questions. And it

1:32.4

should be things that you know off the top of your head, how many founders do you have, what's

1:36.6

your MRI, that kind of stuff. It's all anonymous. And we put this survey together to help the

1:41.6

community, the bootstrapped, mostly bootstrapped SaaS founders that we're calling

...

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