Episode 568 | Should you market like Dave Ramsey or Joanna Gaines?
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 27 August 2025
⏱️ 34 minutes
🧾️ Download transcript
Summary
Different entrepreneurs use a variety of marketing strategies to influence your purchasing decisions. For example, business figures like Dave Ramsey often rely on fear-based tactics, encouraging people to avoid debt, stay away from credit cards, and embrace more conservative financial habits.
On the other hand, some entrepreneurs take a more aspirational approach, appealing to pleasure, desire, and the promise of a better life. Take Joanna Gaines, for example, her marketing often centers around the emotional payoff of creating a warm, inviting home. Through her products and brand, she sells a vision of comfort, beauty, and personal fulfillment.
So, which marketing tactic is more effective, or more beneficial, for you as a consumer? Let's dive in and explore both sides!
Important Links:
Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business. |
| 0:07.7 | I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding the back, all without sacrificing their faith or their family. In this show, you're going to get the very best life and business advice, always with a healthy dose of Jesus. So buckle in, my friend. I'm so excited that you are here. Well, hey, guys. Welcome back to the Jen Farber show. Thank you for being here. Appreciate you. As always, I love doing my podcast. Can I just say that? Like, we've got some major changes happening in the month of September that we're going to be rolling out. |
| 0:46.7 | Um, an invitation to a lot of you to coach with me in a different way. I cannot wait. However, um, like the one thing, one thing that won't change is |
| 0:57.7 | the podcast. And I just, I love getting to connect with you guys in this way. It's my honor to be |
| 1:03.2 | able to do that. I love it when you guys share the podcast, whether it's on social media or just, |
| 1:09.0 | you know, the best way to actually share it is just on a one-on-one type of situation. You know what I'm saying? Because like if my friend Carrie or my friend Adrian, if they send me a podcast episode, they're like, you've got to listen to this. I'm all over that. You know what I'm saying? Like I, and so, or if I get a podcast my friend, you know, is just people take it more seriously then. And so thank you for every one of you who recommends the Jennifer Alwood show to other people. It is the delight to be here. So thank you. So I want to talk today about two different types of marketing. And the reason I want to talk about this is because in case you have not noticed yet, online business has changed |
| 1:47.0 | dramatically in the last 24 months. Can I just say that first of all? In October of |
| 1:54.5 | 2023 is when I first really started noticing the shift in online business and the shift away from the ease and the |
| 2:03.1 | prosperity that it was prior to that. Okay. So I will forever say one of the best things that |
| 2:08.6 | has happened to the online business was COVID. All right? COVID was a crap show for it for so |
| 2:14.4 | many reasons and it was awful in so many ways and it took lives and it took uh it was just a thief. COVID was a thief. It took, you know, experiences away. I had a kiddo that didn't get to graduate, didn't get to finish a senior year of high school. You know, it just, there was, of course, those, those are small things compared to people actually losing their lives. So no reason to DM me, okay me okay um but i just want to say like |
| 2:35.7 | covid was a thief right but um COVID had there was some good things that we could take out of |
| 2:42.1 | COVID because with the enemy intended for evil god will always figure out some way to use for good so |
| 2:46.6 | like we learned in our house that full-time education sitting in a classroom for eight hours a day is non-essential. |
| 2:54.4 | Okay, we learned that. |
| 2:55.3 | Ava and I did a podcast about this just in the last couple months of why she graduated school a year early. |
| 3:01.6 | And, you know, her experience with high school in general, Ari just started the sixth grade center today, but we are holding |
| 3:09.4 | the idea of her continuing in public education very loosely. Funny little tidbit here. So I have forever |
| 3:16.7 | said, Lord, please don't make me homeschool. Lord, please don't make me homeschool. Don't ask me to do it. |
| 3:21.6 | I'm not cut out for that, please. This year, I finally in just the last |
| 3:26.2 | month or so, have changed my tune to which I'm now saying, Lord, if you ask me to homeschool, |
| 3:34.2 | my daughter, I will. I don't want to. Okay. Can I just say that? I don't want to. However, I just think the public education system has just |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Jennifer Allwood: Christian Business Coach, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Jennifer Allwood: Christian Business Coach and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

