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She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Episode 566 | How to Get in Front of a New Audience (Taylor Swift Style)

She's Equipt with Jennifer Allwood | The Christian Business Coach for Women

Jennifer Allwood: Christian Business Coach

Entrepreneurship, Business, Marketing

4.91.9K Ratings

🗓️ 20 August 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

Taylor Swift and Travis Kelce are dominating the media right now,  and there's no denying it.Both of their platforms are on a major upward trajectory, largely thanks to the new audiences they're reaching together. Whether it's through podcasts, merchandise, or GQ magazine features, they've mastered the art of staying relevant and expanding their reach.

Today, we're diving into the same strategies they're using to grow their influence. I challenge you to step outside your comfort zone, explore new angles, and approach your business with a fresh perspective.

Let's go beyond the usual and connect with new audiences, together.

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Transcript

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0:00.0

Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business.

0:07.7

I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding the back, all without sacrificing their

0:21.3

faith or their family. In this show, you're going to get the very best life and business advice,

0:26.0

always with a healthy dose of Jesus. So buckle in, my friend. I'm so excited that you are here.

0:33.3

All right, friends, welcome back to the podcast. This is the Jennifer Allwood show. This is actually kind of like part two from the episode that I just released on Monday, which was all about momentum. And what we can learn from Travis Kelsey, Jason Kelsey, Taylor Swift, GQ Magazine, and all of that happening all at once.

0:58.1

So after you don't have to listen to that one first before you listen to this, but if you like

1:03.0

this podcast episode at all, I do encourage you to go back and listen to the one I did right

1:07.5

before this, which is all about momentum. So on that podcast, I do just

1:11.8

explain, hey, I am not really a huge, like, professional football watcher. I do live in Kansas

1:16.6

City, home of the Kansas City Chiefs. So therefore, you know, love the Chiefs, support the

1:20.7

chiefs. I just don't watch all the things, okay? Second, I am not a Swiftie, but I am smart

1:26.4

enough to admire the woman's ability to market her business and her skills and her albums and all the things because I don't know that we can find a better marketer this day and age than Taylor Swift. I just don't.

1:39.5

And so what I want to talk about on that podcast, I talked about momentum. On this one, I want to talk about just like thinking outside of the box for you and I as small business owners in terms of like getting in front of new audiences.

1:52.6

Okay.

1:53.3

Here is what I have watched happen today.

1:55.8

And I'm recording this on Wednesday, the 13th.

1:59.5

So Taylor dropped a new album yesterday. Again, not a Swifty. I will listen to

2:04.4

the album. Nothing against it. I just, just not really what I would listen to. All right. So also,

2:10.6

all over my social media feed today is Jason and Travis Kelsey talking about having Taylor Swift

2:16.0

on their podcast, a new height show.

2:18.2

I believe that comes out tonight.

2:19.8

In addition, I'm seeing all over my news feed are pictures of Jason Kelsey, no,

...

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