Well, hey, friends, this is Jennifer. And this is the Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business.

I own a multi-seven figure a year coaching business. I'm also a certified life coach. So I have the honor of helping thousands of women every single month, make money in the online space and help them to get unstuck from whatever is holding them back, all without sacrificing their

faith or their family. In this show, you're going to get the very best life and business advice,

always with a healthy dose of Jesus. So buckle in, my friend. I'm so excited that you are here.

Well, hey friends, welcome back to the podcast. I am recording this on Wednesday, Wednesday.

Today is the 13th of August.

And that matters because what I'm going to be talking about, how it is just what I'm seeing happen on the internet.

Because I'm recording this on a Wednesday.

This first episode will come out on Monday, so however many days that is from now.

And I want to talk about the whole like Taylor Swift brand new album releasing in conjunction

with the Kelsey brothers and their podcast.

And just like I want to talk about this from like a marketing perspective, okay?

Because these people are brilliant.

Can I just say that?

And anytime we can watch what's happening like in the world and on social media and in culture.

Through the eyes of business people, we can learn something.

And so I have two main like takeaways from the hysteria.

Can I say hysteria?

That I'm seeing all of our social media today about Taylor Swift slash Travis and Jason Kelsey's

podcast slash Travis Kelsey being on the cover of GQ Magazine. Okay. So I feel like I need a couple

of disclaimers right off the bat. Number one, I live in Kansas City. I have lived here since I was

19 years old. I am not a huge Chiefs fan. Guess who has become,

...