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Startups For the Rest of Us

Episode 556 | Zero to $26k MRR as the Solo Founder of Rails Autoscale

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9819 Ratings

🗓️ 29 June 2021

⏱️ 29 minutes

🧾️ Download transcript

Summary

In Episode 556, Rob Walling chats with Adam McCrea about growing from zero to $300,000 in ARR over the course of three years as a Heroku add-on. Adam is still a single founder with no employees and up until joining the TinySeed accelerator in their Spring 2021 batch, has fully bootstrapped Rails Autoscale. Now, he's working to grow the app, deal with platform risk, and launch pricing experiments. The topics we cover [03:30] Background before starting Rails Autoscale [07:04] Getting to 100 active users [09:30] Platform risk [14:59] Working on Rails Autoscale as a side project [20:54] Rails Autoscale vs. Heroku's Autoscaler [24:13] Free-trial to freemium experiment Links from the show Rails Autoscale Adam McCrea (@adamlogic) | Twitter If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0

Welcome back to startups for the rest of us. This is episode 556. I'm Rob Walling. This week,

0:05.6

I talk with Adam McCrea, the founder of Rails Auto Scale, about growing from zero to 300,000 in

0:14.4

ARR over the course of three years as a Heroku add-on. So for context, Rails Auto Scale is an add-on that

0:20.5

manages your dynos or your servers

0:22.9

for you if you run Rails. It removes the guesswork and the babysitting typically involved in scaling

0:28.0

a production web app. And frankly, everyone I know who uses Heroku and has rails running on it

0:34.6

uses Rails Auto Scale. So he's built himself a great single founder business.

0:39.7

And he applied to Tiny Seed for our Spring 2021 batch that just started a couple months ago.

0:44.8

And he's now part of the 18 companies that are in that batch.

0:48.2

So this is a great conversation.

0:49.7

And what I enjoy about it is Adam is still a single founder with no employees. And so he really is in that

0:56.7

bootstrapped, mostly bootstrapped mindset. You know, even though he's part of tiny seed, he's still

1:01.2

thinking through, you know, how do I continue to grow this app? How do I deal with the platform

1:05.8

risk of being on Heroku? And even launching a freemium plan that he just launched last week. So we cover

1:13.5

all that and more in our conversation. But before we dive into that, I got an email from someone who I'm

1:19.4

going to keep anonymous. And he said, hi, Rob, we haven't met, but I got turned down to your podcast

1:23.8

early on in my bootstrapped life. Startups for the rest of us was my go-to listen on my

1:28.0

morning walks with my dog. It helped encourage me when I wasn't sure we were moving fast enough.

1:32.7

It helped me learn about traction, growth stages, and lots of things. I love the transparency

1:36.5

and honesty in the interviews. I recently sold my 80K ARR SaaS company, so that's $80,000 in annual

1:43.8

recurring revenue for $1.6 million split between

1:48.0

me and my co-founder. We're also both making a great salary and the post-acquisition journey

...

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