Episode 532 | The Art of Selling Your Business with John Warrillow

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 19 January 2021

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Rob sits down with John Warrillow, author of multiple bestselling books and someone who has years of experience in building and selling companies. They discuss when to sell, how to create leverage, the importance of hiring an expert, and more. The topics we cover [7:30] The right time to sell a company [15:06] Gaining leverage when negotiating [20:59] Sell-side processes for founders [29:14] The 5/20 rule [31:41] Things to look out for from potential acquirers Links from the show The Art of Selling Your Business Built to Sell: Creating a Business That Can Thrive Without You Built to Sell Radio The Automatic Customer: Creating a Subscription Business in Any Industry Finish Big: How Great Entrepreneurs Exit Their Companies on Top Before The Exit: Thought Experiments For Entrepreneurs If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	You guessed it. It's another episode of Startups for the Rest of Us. This is episode 532, where I had the
0:06.4	pleasure of sitting down with someone I've admired for a long time. His name's John Warlow,
0:11.8	and he has written a couple books. Well, now three books on selling companies. And it's not
0:17.7	SaaS or startup specific, but I really respect John's experience
0:22.4	building and selling his own companies. And his first book, Built to Sell, had a pretty big
0:27.6	impact on me as we were going through the experience of selling drip. So I was honored to get
0:33.1	him on the podcast today. He is a big name in the M&A space. And his book was just released last week.
0:40.1	It's called The Art of Selling Your Business. And we effectively just talk through a few pieces
0:44.5	of advice John has and I ask him questions about, but all types of stuff. And he has such a
0:48.3	myriad of experience. It's a really good conversation. Even if you're not selling today,
0:52.6	the thing I like to is he's not selling services.
0:55.2	He's not saying, you should sell your business or here's how to do it and now pay me to broker
0:58.7	you. He's not a broker. And I just really appreciate that aspect of what John does. But before we
1:05.9	dive into that, we have a new podcast review from a tax podcast fan in the U.S.
1:11.6	And they say five stars, the OG SaaS podcast.
1:15.8	I've been listening to this podcast off and on for at least five years.
1:18.5	So much actionable wisdom.
1:20.6	Thank you so much.
1:21.6	We have 875 worldwide ratings.
1:26.7	Not all have reviews, but I would love to get to a thousand ratings.
1:29.6	If you haven't clicked five stars in Apple Podcasts or whatever podcaster you use, I would really
1:34.1	appreciate it. If you haven't heard, Tiny Seed Batch Three applications are open.
	...

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