Episode 507 | Making Cold Email Work in B2B SaaS

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 28 July 2020

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Show Notes On today's episode, Rob chats with Damian Thompson, co-founder of LeadFuze. He's also the founder of VPSales. They talk about if and when to hire a sales team, the kinds of cold email outreach campaigns that are working well today, the sales stack, and much more. The topics we cover 5:43 Should a bootstrapper hire a Sales Development Rep (SDR)? 9:16 Assuming you understand your market, what kind of cold emails work today? 12:56 The formula to use for B2B cold email 14:37 Risks of bootstrappers hiring sales reps too quickly 17:19 Rule of thumb for hiring sales reps in 2020 21:29 Defining SDR (Sales Development Rep) and BDR (Business Development Rep) 24:47 What's the bare minimum for a sales stack 36:42 The real challenge with outbound sales Links from the show Leadfuze VPSales Five Whys Aircall Hubspot Pipedrive Prospect.io Mailshake Gong Chorus.ai How can I support the podcast? If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome to this week's episode of Startups for the Rest of Us.
0:02.2	I'm your host, Rob Walling.
0:03.5	This week, we're talking about making cold email work in B2B SaaS.
0:07.4	But before we dive into that conversation, I'd like to talk about a couple things.
0:11.1	Number one is there are two exclusive episodes of Startups for the Rest of Us.
0:16.2	And these are only available if you join the mailing list.
0:19.2	The episode titles are eight things you must know
0:21.2	when launching your SaaS and 10 things you should know as you scale your SaaS. So they're at two
0:25.6	different points in kind of the lifespan of a SaaS app. So head to Start Up for the Rest of Us.com
0:31.3	if you're interested in hearing those. Both of those are solo episodes with me giving, you know,
0:36.7	eight things in one and ten things in the other
0:38.8	about things that I've learned and observed really in my 15, 20 years of entrepreneurship.
0:44.0	The other thing I wanted to mention, and this is not an advertisement,
0:47.3	but it's just something I wanted to call out that I think could be a useful resource,
0:50.6	and I've been recommending it to folks in the community.
0:53.4	It's dynamitejobs.com. So this is a place
0:56.5	to post remote jobs and there's all types of categories, anything that you would need from
1:01.6	developers to VAs to apprentices to SEO to paid ads. And you can specify time zones and
1:08.5	salary and all that kind of stuff. So, and in addition to it being a job
1:12.6	board, they also offer a paid recruitment service that some startups that I am invested in are
1:20.3	involved in are using. And it's a really good deal for the money and they do a bunch of the upfront
1:25.1	legwork. And this was a point where I got with
	...

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