Episode 506 | Shutting Down and Starting Up with Derrick Reimer

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 21 July 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of Startups For The Rest Of Us, Rob catches up with guest Derrick Reimer as they discuss shutting down a slack competitor while building and preparing to launch a new calendar SaaS. They discuss topics like user research, defining and validating an idea, choosing a big market, viral loops, and more. The topics we cover with Derrick Reimer 2:49 Shutting down a Slack competitor 6:32 Building StaticKit to get something in the market 13:16 Developing the next idea 17:03 Validating the Mighty Cal idea 19:07 Potential dangers of going into a big competitive space 23:38 Choosing the specific customer/s to target for Mighty Cal 25:45 Built-in Viral loops Links from the show @derrickreimer | Twitter The Value vs. Stress of Twitter, Pros and Cons of Remote Work, and Digital Minimalism – A Discussion Show with Derrick Reimer | Episode 482 How Derrick Reimer is Validating His Ambitious Third SaaS Application | Episode 399 The Art of Product with Guests Derrick Reimer and Ben Orenstein | Episode 354 What It’s Like Selling a $128k Side Project (With Guest Derrick Reimer) | Episode 311 How to Mentally & Technically Prepare For Your Launch (With Guest Derrick Reimer) | Episode 274 StaticKit Drip Mighty Cal Codetree The Mom Test | Book How can I support the podcast? If you enjoyed this episode, let us know by clicking the link and sharing what you learned. Click here to share your number one takeaway from the episode. If you have questions about starting or scaling a software business that you'd like for us to cover, please submit your question for an upcoming episode. We'd love to hear from you! Subscribe & Review: iTunes | Spotify | Stitcher

Transcript

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0:00.0	Welcome to this week's episode of Startups for the Rest of Us. I'm your host Rob Walling. This week,
0:04.2	I talk with Derek Reimer, who's been a many-time repeat guest on this podcast, and we talk about
0:10.1	his decision to shut down his prior effort level that he and I spoke about just two years ago on
0:15.6	the show, and his new effort, Mighty Cowell, that he's working on and he's going to be launching
0:20.1	here in the next few weeks.
0:22.0	But before we dive in, I want to talk about an app called Subli.
0:26.7	It's S-U-B-B-B-L-Y.co.
0:29.6	And this is through helpfounders.com, where I've donated a few essentially ad slots or, you know,
0:36.9	sponsorship slots on this podcast
0:38.7	to help other bootstrap founders get some exposure in our space.
0:43.7	And so subly.co is a subscription e-commerce platform that focuses on direct-to-consumer
0:49.5	e-commerce brands, especially those that are selling subscriptions.
0:53.9	So if that's you, please give
0:56.1	Subli a look, Subli.com. In addition, in case you missed it a few episodes ago, I mentioned that
1:02.5	with Tiny Seed, which is the SaaS startup accelerator that I started two years ago with my co-founder
1:09.0	A&R, we are raising fund too. And today, we have
1:13.1	funded 23 companies with our first fund. And now we are raising that second fund. So if you are an
1:19.5	accredited investor and are interested in diversifying an investment across many dozens, if not
1:26.2	hundreds, ultimately of early stage B2B SaaS companies,
1:30.5	head to tiny seed.com slash invest.
1:33.5	Any of your info there, and let's have a conversation.
1:35.4	There's certainly no commitment,
	...

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