Episode 499: Kim Perell: Building a $235M Company from the Kitchen Table + Why Perfectionism Kills Success

Habits and Hustle

Jen Cohen

Education, Health & Fitness, Business, Self-improvement, Entrepreneurship

4.4 • 800 Ratings

🗓️ 4 November 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if perfectionism is actually killing your success? In this Habits and Hustle episode, Kim Perell, a nine-time serial entrepreneur, joins me to share why waiting to feel ready is the biggest mistake aspiring business owners make. We dive into Kim's morning routine, her partnership with Jay Shetty on Junie, and why exercise is her number one productivity tool. We also discuss why iteration beats innovation, and how she balances building multiple companies while raising four kids. Kim Perell is a 9X founder, 2X bestselling author, and investor in 100+ companies. Kim is a dynamic TV personality on Entrepreneur Magazine's Elevator Pitch and regularly appears on Good Morning America, The Today Show, CNBC, Fox, and in Forbes, Inc., and The New York Times. Her book "Mistakes That Made Me A Millionaire" shares the unfiltered truth about the journey to success, proving that every mistake holds the potential for million-dollar lessons. What We Discuss: 04:20 - The number one mistake: waiting to feel 100% ready before starting 05:09 - The Marine Corps 70% solution and how to apply it 06:56 - Why iteration beats innovation (and saves time) 07:21 - Co-founding Junie with Jay Shetty in a crowded beverage market 58:10 - Daily routine: waking at 6 AM, red light therapy, and meditation 59:28 - Running a household with four kids like a company 01:00:29 - Workout routine: HIIT, Peloton, and personal training at home 01:01:08 - Supplement stack: Momentous protein and creatine 01:03:00 - Why exercise is about mental health and focus, not competition 01:03:27 - Exercise as the number one longevity hack above all supplements …and more! Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. Momentous: Shop this link and use code Jen for 20% off Manna Vitality: Visit mannavitality.com and use code JENNIFER20 for 20% off your order Prolon: Get 30% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use code JENNIFERCOHEN to claim your discount and your bonus gift. Amp fits is the perfect balance of tech and training, designed for people who do it all and still want to feel strong doing it. Check it out at joinamp.com/jen Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement Find more from Kim Perell: Instagram: @kimperell Website: https://kimperell.com/

Transcript

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0:00.0	Hi, guys. It's Tony Robbins. You're listening to Habits and Hustle. Crush it.
0:07.4	All right, you guys. Today we have a very special guest, one that I've known about for many years,
0:12.6	have been hearing a ton about, but never really met you until just now. Her name is Kim Perel.
0:18.4	She is a nine-time serial entrepreneur, a true badass. And she wrote a new book. It's called
0:24.6	Mistakes That Made Me a Millionaire. And there is so many amazing nuggets of wisdom throughout this book.
0:33.1	So if you are somebody who is wanting to start a business, feel stuck, don't know where to begin or afraid, this is the podcast to listen to. And thank you for being on the show. I'm so happy to be here. I've heard so many great things about you. So be in the same room is amazing. It's really amazing to meet you. I swear, and I'm not just like saying that because you have to be polite, you know, when people come on your show. But like everything, I mean, you actually like walk the talk.
0:57.8	A lot of times do people say a lot of things, but they don't have the, they don't really actually have the chops.
1:02.2	You have the chop.
1:03.0	So this book is a really, I think, I also, I read it.
1:07.0	And I thought like, wow, this is actually really helpful and actionable for people who are in a
1:13.9	situation where they're entrepreneurs or they're attempting to be entrepreneurs. So anyway,
1:19.2	thank you for being on the show. We do this thing here on Habits and Hustle where we take a
1:24.2	healthy shot because I'm healthy, you know, where I try to be healthy. And these are their magic minds. So we shake it and we cheers and it keeps you super focused and sharp. Not like you need to be focused or sharp. Oh, I love. Anything that make me smarter, I'm in. Yeah. Well, I think you're plenty smart, but here you go. Let's go. Yeah. I should be careful again. I always start this. I've taken like three today. I should not do so many. When am I going to feel it? Right now. No, no, no, you're going to feel it. Listen, you tell me after the podcast how you feel because you won't really know until after.
2:02.2	Okay.
2:02.5	Like you'll just start and like tell me if you feel more focus, have like more energy sharper.
2:07.2	You'll let me know as, you know, when we're done.
2:09.4	Yeah, we'll see.
2:10.2	I'll let you know.
2:10.9	Okay.
2:11.1	Yeah.
2:11.3	Let me know how you feel after how many ever shots you've had already.
2:13.9	I've taken too many.
	...

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