Episode 494 | A Bluetick Update From Mike Taber

Startups For the Rest of Us

Rob Walling

Entrepreneurship, Management, Business, Marketing

4.9 • 819 Ratings

🗓️ 28 April 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week we catch up with Mike Taber, he comes on the show every once in a while to share his progress as he grows his SaaS App, Bluetick. We haven't checked in with Mike since before the quarantine, and the last time we spoke to him, he had more than doubled his revenue in the past 4-5 months. We will talk about how the COVID-19 crisis has affected Bluetick and other SaaS apps, some new insights that Mike has been learning about his customer base, and decisions he has made about the positioning and marketing of Bluetick. It is difficult to try and land new customers when we are facing a global pandemic and a possible recession. If you are working on a startup, you might find it helpful to know how someone else is handling this crisis in their business. The finer points of the episode: 5:00 - How Bluetick and other SAS apps have been affected by the COVID-19 crisis 8:35 - Mike's biggest success and biggest defeat in the past 7 weeks 11:32 - Where Mike's customers are finding him? 12:53 - What makes Bluetick different from its competitors 15:27 - An update on Mike's email campaign to canceled customers 19:08 - Mike's plans to change the positioning and copy on his website now that he understands how people are using Bluetick 25:28 - An update on Mike's podcast tour 29:36 - What Mike is looking forward to over the next month Items mentioned in this episode: MicroConf Video Vault Basecamp Bluetick

Transcript

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0:00.0	Hey, look, it's startups for the rest of us, episode 494. As always, I'm your host, Rob Walling,
0:05.4	and this week we catch up with Mike Tabor. He comes on the show about once every month or two
0:11.0	and updates us on his experience and progress growing his SaaSapp, bluetick.io.
0:18.4	Two things before we dive into that conversation conversation the first is we released the microcom
0:23.1	video vault over 170 hours of talks across 194 different sessions recorded over
0:29.2	almost a decade of events and we had previously sold some of these and some were accessible
0:36.8	and some were not but we took all of
0:38.2	them. They are in our YouTube channel. It's YouTube.com slash microconf. We've created several
0:43.5	playlists for some serial speakers. There's a patio 11 playlist of his talks. There's one of
0:49.2	mine. We have a playlist of the top five rated microcom Talks of All Time, as well as a brand new
0:55.4	playlist called Building Your First SaaS, the Ultimate Crash Course.
0:58.7	It's 10 videos, and it's like a course where it starts at the beginning with idea validation,
1:04.3	and it runs through most of the aspects of building and growing a SaaS.
1:08.4	So check it out.
1:09.3	YouTube.com slash microconf.
1:10.8	I hope you enjoy it as
1:12.1	where most of us are sheltering in place. I think, you know, there's some time to fit in some good
1:16.8	marketing and growth and idea validation and other microconf type talks amid our Netflix
1:23.8	binging and HBO watching. Second thing is I'm trying something new this week.
1:28.7	We have our very first sponsor, and I do not plan to have ads run every week or anywhere
1:34.8	near every week on this show, but intermittently a sponsor who's a particularly good fit.
1:39.5	I will entertain the idea of having an ad on the show.
	...

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