Welcome to Decoding Sales, a podcast where an engineer that's Alex Elaine and a sales person, that's me, Peter, talk about the art and science of sales as it relates to life and business.

Today, I wanted to share with you all a very special milestone.

I actually just completed recording all of my chapters for the upcoming audiobook for my

recently launched book unlocking authentic sales. And so to commemorate that, I figured I would

share a sneak preview into the audiobook, starting

with the foreword and the introduction.

Now the recording here that I'm about to share has not been specially tuned.

It hasn't been sound engineered or anything like that, so it's quite raw, but hopefully

it gives you a sense

for what it's going to sound like. And for those of you who haven't purchased my book, you'll get a

sense for the contents of the book in the form of an audiobook. So please enjoy. If you like this,

I may share a couple other chapters as well in future podcast episodes.

The other thing I wanted to say is you probably notice that Alex and I haven't recorded it

in quite some time.

We've both been busy him with his ventures and then me starting off at Tiger Beetle,

which has been amazing, by the way, and I want to share with you all more of that journey.

But exciting news is that in the new year, we did

agree to continue recording some episodes. So hopefully you all will tune into those episodes as we

continue on with decoding sales in 2026. Please feel free to let us know what topic areas are most

interesting to you, but we're also kicking around some exciting ideas as well.

So without further ado, here are the forward and introduction of the audiobook unlocking authentic sales, which I released in July, in paperback and hardcover, and which will release in 2026 in the form of an audio buck.

Please enjoy and thank you all for your support.

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