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Decoding Sales

Episode 48: Behind the scenes of a pitch riff session

Decoding Sales

Peter & Alex

Enterprise Sales, Business, Virtual Selling, Sales, Entrepreneurship, Software Sales

520 Ratings

🗓️ 8 October 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Send us a text In the first couple of weeks of joining TigerBeetle, Peter got together with Alex to discuss TigerBeetle and its positioning. In this dynamic conversation, Alex puts Peter on the spot with the TigerBeetle pitch and provides feedback while also trying his own version! As they build the story arc together you'll notice some key elements that can be useful for any pitch: Encapsulating an undeniable trend happening today Describing the pains companies face while keeping ...

Transcript

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0:00.0

Welcome to Decoding Sales, a podcast where an engineer that's Alex Elaine and a sales

0:12.4

and a salesperson that's me, Peter On, talk about the art and science of sales.

0:17.6

Today, we're repurposing yet another piece of content. This is a riff session between

0:23.8

Alex and myself, where we actually dive deep into the Tiger Beetle pitch and the positioning around

0:29.8

Tiger Beetle. Now, as many of you know, I just recently joined the team at Tiger Beetle to lead

0:35.4

their sales and customer experience out of the house.

0:38.3

And it's been an absolute joy.

0:40.8

As it goes with getting started in any new role, you have to really dive into framing,

0:46.1

positioning, the technology that you're about to sell and introduce into the world.

0:52.1

And so as part of doing that, I frame to Alex, in my words, what Tiger Beetle is and the power of Tiger Beetle.

0:59.9

Now, this is keep in mind, just to give myself a little bit of a break.

1:03.5

This is within a couple weeks of me joining Tiger Beetle full time.

1:07.1

So the pitch and the story arc will continue to evolve and iterate, but I wanted to share with you all

1:12.8

a raw behind-the-scenes look as to what it feels like going back and forth and rapid-fire succession

1:19.0

on the pitch of Tiger Beetle as the only purpose-built financial transactions database that can

1:25.9

truly support real-time transactions over the next 30 years.

1:30.1

So, without further ado, we'll dive in. Alex will start talking and we'll get into the pitch.

1:37.1

If you like this format and you have any thoughts about the pitch or the story arc, definitely do let

1:43.1

us know at podcasters at decoding salespodcast.com

1:46.9

and we'd of course always appreciate a review or rating on any of the podcast platforms that you're

1:53.1

listening to this through. So thank you everyone. Hope you enjoy this. Special shout out to our founder,

1:59.8

Your En Grief, Lewisis our head of solutions marina

...

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