Episode 49: Creating a Business and a Brand from Home with Tori Sprankel

No One Told Us

Rachael Shepard-Ohta

Society & Culture, Kids & Family, Parenting

4.9 • 590 Ratings

🗓️ 25 July 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 49: Creating a Business and a Brand from Home with Tori Sprankel Whether you are a stay-at-home mom or a mom who works outside the home, all moms are working hard! This week Rachael and friend Tori Sprankel, a brand expert and business owner, chat all about building a business while taking care of young children at home. They discuss the challenges and gray areas of being a working mom or a stay-at-home mom, and how the lines are blurred for so many of us in a post-pandemic world. Here’s what they discuss inside this episode: Tori shares her personal journey of transitioning from a corporate job to becoming a stay-at-home mom in Hawaii to eventually starting her own business The importance of the people you surround yourself with while building your business Role reversal and who’s the breadwinner?! We discuss our stay at home dad husbands! The challenges and rewards of being a WFH mom Balancing motherhood, finding support, and overcoming mom guilt Creating a business (and a life!) that aligns with your values and goals & so much more! Meet Tori Sprankle! She’s an expert at personal brands for go-to girlies + her obsession is turning that pretty little pinterest board of yours into the brand you’ve always dreamed of. She loves working with women who need that boost of brand magic to back up their killer service suite that the world desperately needs. She specializes in lighting-fast turnaround to help her clients show-up efficiently, confidently and consistently where it matters most these days: online. As a mom to two girls, she believes in showing them that corporate America isn't the only place to make a living - and that having the freedom and courage to change lives through your own dreams is worth more than any traditional career path. Mentioned in this episode: Tori’s website: https://www.torisprankel.com/ Tori’s instagram: https://www.instagram.com/torisprankel/ Check out Tori’s work in action on Rachael’s Instagram, in her Substack Nap Trapped, and on this very podcast (Tori designed our cover art!) as well as the HSB website. If you enjoyed this episode, please rate 5⭐️ and write us a review! ⬇️ ✨For sleep support and resources, visit heysleepybaby.com and follow @heysleepybaby on Instagram! 😴☁️🤎✨ Rachael is a mom of 3, founder of Hey, Sleepy Baby, and the host of this podcast. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Welcome back to No One Told Us, the podcast that tells the truth about parenting and talks about all the stuff you wish you knew before having you kids.
0:10.5	I'm your host, Rachel, and today I'm speaking with dear friend and brand expert, my like ride or die for all of my design, Tori Sprinkle. She is an expert at personal brands for go-to
0:23.8	girlies, and her obsession is turning that pretty little Pinterest board of yours into the brand
0:28.3	you've always dreamed of. Tori loves working with women who need that boost of brand magic
0:33.0	to back up their killer service suite that the world desperately needs. And she specializes in lightning
0:37.9	fast turnaround times, which is perfect for me because I feel like I'm always throwing new
0:41.6	projects at you and you're just like, yeah, like let's do it. Tori is amazing. We're going to talk
0:46.1	all about building a business while home with babies. And I'm so excited to dive into this conversation.
0:51.7	So thank you so much for joining. Yes, thank you for having me.
0:55.1	I am also very excited. I love talking about business and babies because I feel like it's not
1:01.7	often, they're not often put in the same sentence. You know, it's either business or babies and not
1:06.1	business and babies. And I am, and you are as well making a living off of business and babies. And so I can't
1:14.9	wait to dive into that. It's such a cool thing to talk about too because there seems to be this divide,
1:20.4	right, where it's you're either a working mom or you're a stay at home mom. And I think there could be
1:24.9	so much gray area there. And I think especially post-COVID, there is so
1:29.0	much gray area where there's, you know, moms who are the sole caretaker, but they're also working
1:33.5	from home. And there's all these unique situations. So I'm excited to hear kind of your journey and
1:39.1	your tips for really building a business from the ground up while having really little kids at home.
1:44.5	So what's like your background?
1:46.6	What kind of got you into this space in the first place?
1:50.3	Yeah.
1:50.5	Well, you mentioned COVID.
	...

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