Episode 487 | The Importance of Branding
She's Equipt with Jennifer Allwood | The Christian Business Coach for Women
Jennifer Allwood: Christian Business Coach
4.9 • 1.9K Ratings
🗓️ 28 October 2024
⏱️ 13 minutes
🧾️ Download transcript
Summary
Today, I'm chatting all about branding—and why it's way more than just a logo! Branding is what makes your business feel like you, and it's the key to connecting with your audience in a way that keeps them coming back. Join me as I share tips for building a brand that stands out, feels authentic, and builds trust.
Important Links
Ready to get everything you need to turn your side hustle into a legit money-making BUSINESS?? >> Jenniferallwood.com/businessinabox
Get my all-in-one marketing software Equipt360 here>>> https://equipt360.com
Transcript
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| 0:00.0 | Well, hey friends, this is Jennifer Allwood Show, the podcast for women who want to find freedom in both their life and in their business. |
| 0:07.5 | I own a multi-seven-figure a year coaching business. I'm also a certified life coach, so I have the honor of helping thousands of women every single month make money in the online space and |
| 0:16.7 | help them to get unstuck from whatever is holding the back all without sacrificing their faith or their family in this this show, you're going to get the very best wife and business advice, |
| 0:26.0 | always with a healthy dose of Jesus. |
| 0:28.3 | So buckle in my friend, I'm so excited that you are here. |
| 0:35.6 | Well, hello there there my friends welcome back to the podcast I want to talk today about the importance of branding for your business |
| 0:41.4 | because I think it's kind of like a |
| 0:43.1 | almost like a loosey-goosey concept I think a lot of people don't understand what |
| 0:46.4 | branding actually is and what it isn't. I know that years ago I used to think that |
| 0:50.7 | branding was like just the logo that you used and your colors and not |
| 0:59.2 | really realizing that like branding is not just like your logo and colors and tagline. |
| 1:03.4 | It's like how people think about your business. |
| 1:07.6 | It's like your reputation almost in their mind. It's like what makes you recognizable memorable and unique. |
| 1:17.2 | It's like the story and things that your business communicates |
| 1:26.7 | It's how like people feel about your business and what they actually connect with and so I want to talk about branding |
| 1:31.5 | today but first I would like to wish my son Easton |
| 1:35.8 | Allwood who is the one that is responsible for always putting this podcast up onto |
| 1:40.3 | YouTube. I want to wish him a very happy 21st birthday. So if you would do me |
| 1:44.9 | a hot solid and if you're watching this on YouTube if you would just wish East and |
| 1:48.6 | a happy birthday below that would make my day. This is the first time I have not been with like one of my children on their |
| 1:55.6 | birthday. Except for Easton, do you remember when you were like eight years old and I had |
| 2:00.9 | the opportunity? Was it, you would have been, no, you couldn't have been eight |
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