In this episode of Startups for the Rest of Us, I talk with Jeff Epstein of Ambassador about how he,

as a non-technical founder, built and sold a multimillion-dollar SaaS startup.

This is Startups for the Rest of Us, episode 453.

Thank you. Welcome to startups to the rest of us.

It's the podcast that have the developers, designers, and entrepreneurs, the awesome

at building, launching, and growing software products.

Whether you've built your first one or you're just thinking about it.

I'm Rob, and today with Jeff Epstein. We're here to share

our experiences to help you avoid the same mistakes we've made. Welcome back to Startups for the

rest of us. On this show, we talk about building startups in an organic, sustainable fashion

that allows you to focus on your personal freedom, purpose, and relationships. We have different

show formats and this week I sit down with an

accomplished, impressive founder named Jeff Epstein. I've known Jeff for around eight years,

and watched in awe as he built Ambassador. It's a get ambassador.com into a five to ten million dollar ARR SaaS company and all the

trials, the tribulations, the struggles of what he went through to get there. And he exited about

seven or eight months ago. What I like about Jeff is that at heart, he's a bootstrapper.

He bootstrapped ambassador, which was at the time called Zephyral, for a year,

and he had to pay a developer essentially out of his own pocket.

And then he raised a very, very small round between 25 and 50K just to basically keep the product moving forward.

He's a scrappy founder. He was doing sales calls constantly in the early days, really a founder who was

ambitious. One of the interesting things we dig into today is how he has kind of with a bootstrapper mindset

had to raise funding to keep the company growing. And we talked through his decision to do that.

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