Episode 452: From Financial Burnout to Financial Healing & Balancing Ambition with Alignment w/ Alejandra Rojas

Journey To Launch

Jamila Souffrant

Finances, Business, Realestateinvesting, Entrepreneurship, Earlyretirement, Investing, Budgeting, Wealth

5 • 1.7K Ratings

🗓️ 12 November 2025

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this week's episode, I'm chatting with Alejandra Rojas, entrepreneur, Forbes contributor, and founder of Brown Way to Money, a financial mentoring platform that helps women overcome financial trauma and improve their relationship with money. Alejandra's story is such a powerful reminder that financial freedom isn't just about numbers, it's about emotional healing, self-awareness, and redefining success on your own terms.

Originally from Colombia, Alejandra left home at 19 on a scholarship and went on to live and study in Spain, the U.S., and New Zealand. She shares how her journey from financial burnout in Washington D.C. to finding balance in New Zealand completely changed how she views money, success, and happiness. We talk about what it means to truly know yourself with money, and how understanding your emotional patterns can help you build wealth that feels aligned and sustainable.

Alejandra also breaks down her B.R.O.W.N. Framework, a tool she uses to help women heal from financial trauma and create lasting change.

In This Episode I Discuss:

How Alejandra's global journey and scholarships shaped her view of money and opportunity
The moment she realized her financial burnout was connected to deeper emotional patterns
What she learned about consumer culture and self-worth while living in the U.S.
How life in New Zealand helped her slow down, reconnect, and build a new definition of success

Watch the video to this episode on YouTube below or click here.

Other related blog posts/links mentioned in this episode:

BrownWaytoMoney.com/Newsletter
Erasmus Scholarship (Europe)
University of Auckland Scholarship (New Zealand)
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Connect with Alejandra:

Websites:
- alejandrar.com
- brownwaytomoney.com
Instagram: @WealthforBrownGirls‬

Connect with me:

Transcript

Click on a timestamp to play from that location

0:00.0	I started to do a financial plan to pay my credit card debt, but I also did an emotional plan.
0:10.2	So I literally had a journal of, okay, I cannot go out to all of this.
0:17.4	How am I going to respond to so-and-so?
0:20.0	Like, what activities am I going to do in replacement of that?
0:26.2	Welcome to the Journey to Launch podcast with your host, Jamila Sufran, as a money expert who walks her talk.
0:33.5	She helps brave journeyers like you, get out of debt, save, invest, and build real wealth.
0:40.7	Join her on the Journey to Launch to Financial Freedom in five, four, three, two, one.
0:52.8	If you want the episode, show notes for this episode, go to journey to launch.com or click the description of wherever you're listening to this episode.
1:01.5	In the show notes, you'll get the transcribed version of the conversation, the links that we mentioned, and so much more.
1:09.2	Also, whether you are an OG journeyer or brand new to the podcast,
1:13.0	I've created a free Jump Start guide to help you on your financial freedom journey. It includes
1:18.9	the top episodes to listen to stages to go through to reach financial freedom, resources,
1:23.6	and so much more. You can go to Journey tolaunch.com slash jumpstart to get your guide right now.
1:30.5	Okay, let's hop into the episode.
1:34.2	Hey, hey, hey, journeyers.
1:35.8	Welcome to the Journey to Launch podcast.
1:37.7	Today I have Alejandra Rojas.
1:39.6	She's an entrepreneur, Forbes contributor, writer, and founder of Brown Way to Money, a financial
1:45.2	mentoring platform that helps women overcome financial trauma and improve their relationship
1:50.3	with money. She's also the host of the Brown Way to Money podcast, and Alejandra provides
1:55.9	a unique blend of financial expertise and trauma-informed coaching. And we're going to dive into Alejandra's
2:03.2	history. And I hear it's a fascinating one where she's just going to share her journey,
	...

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