In this episode of Startups for the Rest of us, I talk with Laura Roder about her uncanny ability to power through roadblocks.

This is Startups for the Rest of Us, episode 451.

Welcome to Startups for the Rest of Us, the podcast helps developers, designers, and entrepreneurs be awesome at building, launching, and growing software products.

Whether you've built your first product or just thinking about it.

I'm Rob, and today with Laura Roder, I'm here to share our experiences to help you avoid the

same mistakes we've made.

On this show, we talk about building

startups in an organic, sustainable fashion that allows you to build a better life for yourself.

Every once in a while, we'll sit down with an experienced knowledgeable founder who has overcome

seemingly insurmountable odds, and we learn from that founder, and we learn from their experience of growing their startup, of facing the roadblocks, turning them into speed bumps.

And today is no exception.

I've been a longtime fan of Laura Roder since she started Edgar several years ago.

And it's at meetedger.com.

It's social media management software.

And Laura grew Edgar to seven figures of annual revenue within the first 12 months,

and it was one of the fastest bootstrapped SaaS growth trajectories I had ever heard of.

But in 2017, 2018, Facebook and Twitter, some of the

underlying platforms that Edgar relies on really started to pull some shenanigans with their APIs.

And Edgar ran into some pretty intense turbulence. And we dig into that. I had not heard her talk

about this experience on a podcast before,

and frankly, I wanted to hear what it was like on the inside and how that felt. And she talks

about the ups and downs of it in a very honest, raw, and transparent way. And so I really appreciate

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