Episode 439: How to Create Messaging that Converts with Brandon Lucero
The Mind Your Business Podcast
James Wedmore
4.9 • 1.8K Ratings
🗓️ 15 February 2021
⏱️ 76 minutes
🧾️ Download transcript
Summary
How would you like to start generating more sales with your content? I've been putting out consistent, free weekly content for many years now, and trust me when I say there is a right way and a wrong way to do it! Today I'm going to show you the right way to create magnetic content that actually brings you ideal buyers, and with me to do this is the amazing Brandon Lucero!
If you'd like to learn more of Brandon's strategies for creating content (and generating sales in the process) he's dropping a new video series on March 1st, 2021. To get access, visit http://www.jameswedmore.com/revolution!
If you enjoy this episode and it inspired you in some way, we'd love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Brandon, @jameswedmore and @iambrandonlucero.
To get my FREE Goal-Setting Guide, Breakthrough 2021, head to http://jameswedmore.com/breakthrough right now!
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I want to invite you to help contribute to this podcast by submitting a question for a #Q&AEdition of The Mind Your Business Podcast. All you have to do is go to http://jameswedmore.com/QA and record a question (under 4 minutes or less) that could be featured on an upcoming episode.
In this episode you'll hear:
- Why with great messaging, the platform that you use shouldn't matter as much
- What is the true purpose of content creation as a business owner
- The big 3 elements every entrepreneur should have in their content
- What we both think on vulnerability in the online space
- Why we shouldn't fear being polarizing in our messaging
- How sitting in the silence can help you gain clarity on your message
- The important things to understand about using how-to content, and the best ways to different yourself in a crowded market
- Whether or not you need to hire copywriters, and so much…
For full show notes and links, visit: https://www.mindyourbusinesspodcast.com/blog/439
Transcript
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| 0:00.0 | What's up you guys James what more here and in this episode I'm going to show you how to create |
| 0:06.0 | Magnetic content that actually attracts buyers into your business. So stay tuned |
| 0:17.1 | Hi, I'm James what more and with 13 years on loan |
| 0:20.4 | I've built my business to over $9 million in sales per year and this is the first |
| 0:27.0 | non-business business podcast that shows you how to apply the principles of spirituality energy and mindset |
| 0:34.9 | To create true and lasting success all from the inside out |
| 0:41.0 | This is the mind your business podcast |
| 0:47.0 | What's up you guys James one more here. Thank you so much for tuning in and hanging out here |
| 0:50.8 | You know a little fun fact. I just posted this on Instagram recently |
| 0:54.6 | But I have been posting something publicly as free content and information for like 13 years now |
| 1:01.6 | That's over |
| 1:02.8 | 676 weeks if I did the math correctly of free content that I've put out there whether it's my YouTube channel |
| 1:08.5 | Which we built up to like 16 million views right or my Instagram account or my podcast that has over |
| 1:14.9 | 400 and something episodes. That's crazy, right and I know it's very easy to like see someone like myself |
| 1:21.6 | I want all that and he makes it look easy |
| 1:23.8 | but the reality is is that |
| 1:25.8 | so much of the |
| 1:27.8 | Success that we've been able to have the impact we've been able to have in the world is that momentum and consistency of putting content out there in the world |
| 1:36.2 | Every single week and that's why you hear people say things like oh content is came right but it's not the full picture |
| 1:43.4 | In fact, it wasn't just me putting content out every week that has made a difference |
| 1:47.9 | It's really the right type of content and I have a very special guest in today's interview that I can't wait to introduce you to |
| 1:54.5 | This is a good long-term friend that I have hired. He has worked with me and |
... |
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