Episode 430: Faisal & Kaya
Freshly Grounded
Faisal & Sam
4.9 • 945 Ratings
🗓️ 1 May 2026
⏱️ 78 minutes
🧾️ Download transcript
Summary
A casual catch-up that somehow turns into a masterclass on building in public, protecting your rizq, and navigating the chaos of the internet.
From Faisal's Instagram getting shut down overnight, to what it really means to own your audience.
They unpack the reality of building a business in public, the balance between transparency and protecting yourself from the evil eye, and why not everything should be shared — even in the age of "content."
There's also a proper deep dive into Faisal's AI SaaS (Scorper), how it went from a personal tool to a growing product, and the exact marketing strategies behind it — including referrals, directories, Product Hunt launches, and community-led growth.
Transcript
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| 0:00.0 | So, it's a podcast. |
| 0:02.1 | Isn't it? |
| 0:02.9 | I kind of forgot how to do these now. Yeah, the mics are kind of throwing me off. Yeah. You know, I have something that I want to start with, actually. So I have a bit of a theory, yeah, that's to do this, Solomane. I... Conspiracy about Salaman, yeah? Yeah. Okay. So I recently told Solomon about a cafe, yeah, about rationed calf. Okay. |
| 0:22.5 | Yeah, because I was like, |
| 0:23.6 | it's the best coffee I've had. And I think for the desserts really good as well. You know, you know, something crazy to see about this cafe, by the way. So I, so I hyped it, yeah, like as I do. But normally, but I know I have a lot of things, yeah, to be fair. I'm not saying I don't normally hype things, yeah. But normally I think I'm quite on the money with the hype. |
| 0:39.4 | Yeah. |
| 0:40.0 | So I hype Solomon. So, Roman rings me a couple days later. It's 10pm, 9 p.m. past 9 p.m. He calls me. And he goes, your bro, what's that? Caff that you mentioned? I said, no, we're talking. Yeah. |
| 0:51.9 | And I said his Russian cover. |
| 0:53.1 | And then he went. |
| 0:54.1 | But I have a theory that he didn't like it because... I said, no, we're talking. Yeah. And I said, his Russian cap. And then he went. |
| 1:07.4 | But I have a theory that he didn't like it because normally he hits me up. And he's like, bro. Yeah, yeah. Yeah, that was one. And he done that we were made up. But he didn't hit me up. So I think you didn't like it. Did you not like it? You're completely right. and in my head. |
| 1:07.9 | Why? |
| 1:08.8 | When you came in today, I said, |
| 1:09.2 | should I turn out |
| 1:09.8 | or shall I wait for the pod? |
| 1:11.1 | Yeah. |
| 1:11.2 | So I've been waiting |
| 1:12.5 | to say this, yeah. |
| 1:13.7 | So the dessert, I'm not going to say the cafe, the dessert is very nice. Yeah. The coffee, which I wanted, which is the thing that he gassed up. Yeah. I went there. And also, I knew it wasn't going to be 10-10 when he told me, oh, you might have to wait 15, 20 minutes. There was no car in the light, yeah, for the queues. It's usually for the daytime, though. It's not really nighttime. And the location is not like on a high street, right? So then I went, I waited for the queue. Plus it's like 27 pound there. What? No, no, for everything I got. Oh, okay. Which wasn't a lot. I mean, bro, I had a sip and I said, I can't wait to see this guy when I see him in office. |
| 1:46.6 | This is not the 10-term coffee. I got, which wasn't a lot. I mean, bro, I had a sip and I said, |
| 1:46.5 | I can't wait to see this guy when I see him in office. |
| 1:58.7 | This is not detected. What coffee did you get? What coffee did you get? Flat white. Flat white. You didn't like it? What was it too strong? No, it just wasn't like how you gassed it up to be. Bro, it's really good coffee. I like having it's a great coffee. |
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