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The Melanie Mitro Show

Episode 43: Building Your Brand Through Storytelling with Katy Ursta

The Melanie Mitro Show

Melanie Mitro

Business, Marketing, Entrepreneurship

4.8885 Ratings

🗓️ 13 March 2018

⏱️ 40 minutes

🧾️ Download transcript

Summary

How can I use storytelling to grow my business? This week, Melanie sits down with entrepreneur (and BFF) Katy Ursta to talk storytelling and how to use it to connect and build trust with your audience.

Transcript

Click on a timestamp to play from that location

0:00.7

You're listening to the Women Inspiring Women Podcast.

0:04.0

Each week, network marketing professional and mom-turned entrepreneur Melanie Mitro gives you

0:08.8

her tried and true tips for building a business from your kitchen table.

0:12.7

This self-made millionaire went from a stay-at-home mom to the top of a network marketing

0:16.8

business in just three years.

0:18.8

She built an online health and fitness business from the ground up

0:21.7

while raising babies and juggling being a mom and wife. Now she wants to help you become the boss of

0:27.5

your own life. For blog posts, business tips, and more. Check out her website at Melanie Mitro.com.

0:33.9

Now let's get to the show. Here's your host, Melanie Mitro.

0:39.7

Well, good morning, everybody.

0:42.7

Welcome to the Women Inspiring Women podcast.

0:49.1

I am super excited about our special guests today, which is actually one of my very, very best friends in the whole wide world.

0:51.5

Katie Erstup.

0:53.1

Hi, everyone.

0:54.6

Her and I have been doing business together and doing life together for the past six years now.

1:02.2

We actually met each other in college.

1:06.2

We were both a part of the same sorority.

1:09.3

When we went to Pitt Johnstown, we were both ASA sisters,

1:12.7

and we sort of knew each other, but didn't really know each other, we just kind of acquaintances.

1:18.5

We watched each other kind of dance on tables and have a good time. But we had connected on

1:26.0

Facebook, actually, probably after, at some point after we had graduated.

1:31.6

And you had been sort of following my journey kind of in the dark.

...

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