Episode 40: How To Write Non-Sucky Copy with Laura Belgray

Plenty with Kate Northrup

Kate Northrup

Personalfinance, Self-improvement, Entrepreneurship, Nervoussystemhealing, Education, Womensempowerment, Wellness, Pleasure, Metaphysics, Spirituality, Abundance, Embodiment, Productivity, Timemanagement, Business

4.8 • 697 Ratings

🗓️ 20 June 2017

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we’re talking with Laura Belgray of Talking Shrimp, who’s not only a professional copywriter, but she’s absolutely hysterical! Laura is an expert on teaching people how to create copy that makes customers open their wallets by using their words in the most effective way. Today she shares the biggest mistakes that she sees in terms of copywriting, how you can make your own copy specific to whom you want to talk to, and how to get better at writing if it’s not really your thing (yes, anyone can get better at writing)! Show notes and links for this episode can be found at www.katenorthrup.com/podcast.

Transcript

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0:00.0	Hi, I'm Kate Northrop.
0:03.3	And I'm Mike Watts.
0:04.8	And we're partners in life, love, and business.
0:07.7	Welcome to the Kate and Mike show, where we share insights and interviews on entrepreneurship,
0:12.5	relationships, parenting, self-actualization, and making a life not just a living.
0:21.8	Welcome to the Kate Mike show.
0:23.5	This is Mike.
0:24.3	And this is Kate.
0:25.6	This is the second time we're doing this because I forgot to press record.
0:28.7	It's so hard these things.
0:30.7	So we have a really fun interview for you today with our friend Laura Belgrade.
0:36.3	I have known Laura since a long time ago
0:38.7	in New York City. The first time I ever met her, she had me literally peeing my pants laughing
0:43.1	because we had a whole conversation about queefing in yoga class and she really took it to the next
0:49.7	level. And then she tweeted about it or something and tagged me.
0:54.6	And then suddenly we were being followed by all these quiff accounts.
0:57.5	And it really turned into a whole thing.
1:01.3	So Laura is a professional copywriter.
1:03.5	She's hysterical.
1:05.0	I think I already said she's at talking shrimp.com.
1:08.5	She is all about like creating copy that makes people open their
1:14.3	wallet and, like, give you money. So her background got started in advertising and TV. She still
	...

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