Well, hello, friends. It is Melanie Mitro. Welcome back to the show. I am excited that you're here. I'm also

really excited to record this episode. It's a juicy one. It's one that I know that so many of my

listeners are going to resonate with. And it is about your social media. And right now, the word on the street is, why is my

content not converting? Views are down. Real likes and comments and engagement is really down.

And people are scratching their heads right now thinking, oh my gosh, why is my content not converting? This is how I run my

business. And if I can't create effective social media content, then how am I going to create a

successful business? And the answer is, you're right. We do need to have content that is

actually converting. And it might not be that you're doing anything wildly

wrong. It just might be that we need to make a few little content fixes to help write the ship

and move the business in the right direction. So today we're going to really walk through just five

fixes that you can make this week that are going to help you see a dramatic transformation in the outcomes that you're getting.

But I will tell you, it's really important for you to also remember that these little fixes I'm going to teach you today.

You need to pair them with consistency.

You need to pair them with conversation.

And it's so important that, and even this week as I was training a group of new direct sellers,

and I was walking them through the importance of social media and consistency.

I used the example of somebody is driving down the highway and they're passing by your store.

You have a brick and mortar store and they're passing by that every single day. And they're seeing, they're seeing what

you have in the window. They're seeing the signs that you have outside, the flags, the sales that

are going on. And your job is to entice them to come in. And if your store doesn't have signage

that's enticing people to come in, people don't know you're there. People also don't know

that you have a product that can help resolve a problem that they might have. And it's the same

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