Hey everybody, welcome to the Fizzle Show. I'm your host, Corbett Barr, and this is our podcast about

earning a living independently doing something you love. Today I'm excited to talk to someone who I was

introduced to out of the blue. I receive a lot of cold emails, and I think people listening to this,

if you run a podcast, you might know what I'm talking about.

It's become pretty common to be solicited by all kinds of PR firms and people who are

representing folks that might want to get on a podcast.

And I get these emails maybe 10 times a day or something.

And I've become pretty good at sussing them out quickly as to whether they are a form letter

or as to whether they might have any interest to me. And so I don't respond to them very often.

I'd say maybe one out of several hundred I'll actually respond to. And today's guest happens to be

one of those people that broke through the noise and got my attention.

And in talking to Laura, I thought maybe it would be good to have her on to talk about cold

emailing and how she was able to not only get my attention, but how she uses cold emails to get to other people.

And I love this topic because if you don't have a built-in audience, if you don't have a

big email list or a big social media following, it can be really hard to reach people.

And if you learn some techniques, some copywriting, and up your ability to get someone's attention, even if you don't already know them,

it could be incredibly valuable to you. In fact, I had a coaching client once who spent a lot of time

on content, building a blog, doing YouTube, social media, all that kind of stuff. And the thing

that ended up working for him to build his business and to find clients was actually cold emailing.

Just finding a list of people by joining a networking group and reaching out to them systematically

and getting in front of them.

So Laura, thank you so much for being here today.

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