Have you ever found yourself waiting for the perfect burst of motivation to start your fitness journey? You're not alone. In this Fitness Friday episode, Andrew Coates and I tackle the age-old question: motivation vs. discipline. We discuss the common pitfall of procrastination and the importance of starting small, such as simply showing up at the gym. We also discuss the idea of "casting votes for your future self," as James Clear says in his book "Atomic Habits," and how consistency in action, even when you don't feel like it, fosters discipline and confidence.  Andrew Coates is a dedicated fitness professional with over 23,000 hours of on-the-floor coaching experience. After graduating from Memorial University of Newfoundland with a Bachelor of Commerce, he began his career as a certified personal trainer in 2010 and founded Andrew Coates Fitness in 2017. Andrew is a prolific fitness writer, contributing to renowned publications such as T-Nation, Muscle and Fitness, and Men's Health, and has been featured in Arnold Schwarzenegger's newsletter. He is the host of The Lift Free and Diet Hard Podcast and a frequent public speaker at industry events. What we discuss:  Procrastination as a common pitfall Taking action is crucial, rather than waiting for motivation Starting small to build familiarity and reduce intimidation "Casting votes for your future self" concept from "Atomic Habits" Consistency in action fostering discipline and confidence Impact of breaking self-promises Overcoming shame and setbacks Role of coaches and mentors in creating supportive environments Thank you to our sponsor: Therasage: Head over to therasage.com and use code Be Bold for 15% off  TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohenand use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers.  To learn more about Andrew Coates: Website: https://andrewcoatesfitness.com/  Instagram:  @andrewcoatesfitness Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements Learn more about your ad choices. Visit megaphone.fm/adchoices