Hey, everybody. Welcome to The Fizzle Show. I'm your host, Corbett Barr, and this is our podcast

about earning a living independently doing something you love. And today, I'm excited to have someone

that I have been an admirer of for quite a while throughout my entrepreneurial career.

And you might know Adi Rockstar as the original founder of both Wu themes and

WooCommerce. And now he has a new book called Life Profitability, which he calls a new measure

of entrepreneurial success. Adi, thanks so much for being here today. Welcome to the show.

Yeah, thanks for having, Corr. I'm really excited to hear and chatting to you. And I'm reaching

you from South Africa. Is that right? Yeah, I'm born in Great Coptonian. And across like

everything that I've done ever since I've started publishing things online, I've been here in South

Africa and build global businesses from here and never really felt the need to move

away.

It's amazing thinking about it that we have grown up as entrepreneurs online in a world where

we are all over the globe and not even necessarily recognizing it.

I mentioned that I've long been an admirer of yours, and that's from, of course, Wu

Themes, which is such an admirable business and was so influential in the early days.

I used Wu Themes on tons and tons of different sites.

And I was a subscriber and had access to all the themes, and it was just so fun to see the

way that you put the framework together and everything.

But also, you were known back then as 80 Rockstar, correct?

Correct.

This is taking people way back, perhaps.

You had a bit of a pseudonym, I guess, and wrote under that name.

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