Episode 38: Marah Lidey & Naomi Hirabayashi, Co-Founders Shine

Hurdle with Emily Abbate

iHeartPodcasts

Health & Fitness

4.9 • 1.4K Ratings

🗓️ 22 January 2019

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

When we feel like we’re waiting for instructions (gimme a sign!) we can forget our power. That’s just one example of the you-got-this texts that more than 2 million Shine users receive on a daily basis. App co-founders Marah Lidey and Naomi Hirabayashi met working at a non-profit just over 8 years ago, and they immediately hit it off. Becoming fast friends, the duo leaned into each other to get through #hurdlemoments like speed bumps in their relationships and hard-to-have conversations at the office. In 2016, they left their jobs to focus on Shine full-time, raised millions of dollars in funding, and began to grow their team. In episode 38, we talk about the challenges they’ve faced as women of color co-founders and they offer-up best-practice tips on how to silence your inner critic.

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Transcript

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0:00.0	Hello everyone. Welcome to episode 38 of hurdle, a podcast that talks to everyone from
0:06.2	top CEOs to entrepreneurs about how they got through tough times, hurdles of sorts, by
0:11.4	leaning into wellness. My name's Emily Abadi and today I'm chatting with Naomi
0:16.1	Hirabayashi and Mara Lydi, the co-founders of Shine, what they refer to as your daily, I got this.
0:22.2	Essentially, to break it down, the platform they've built sends free daily text messages with motivational quotes, positive affirmations, and actions you can take to be a better you.
0:32.2	This episode's brought to you by Athletic Greens.
0:35.2	You know when you reach for a green juice and it tastes like you're
0:37.5	drinking grass? Yeah, this is nothing like that. Athletic Greens tastes refreshing and contains
0:45.3	12 servings of fruits and vegetables, giving me the boost I need to start every single day off right.
0:51.9	Athletic Greens is offering a special deal to hurdle listeners. It's 20
0:55.6	travel packs, a $99 value for free. Absolutely free. With your first purchase, just head on over
1:02.9	to athletic greens.com slash hurdle to claim it. No code necessary. Again, that's athletic greens.com
1:09.2	slash hurdle. Now, let's talk greens.com slash hurdle.
1:12.9	Now, let's talk about Mara and Naomi.
1:17.7	The duo met working at the nonprofit do something and immediately became fast friends.
1:22.0	And that's pretty special as adults when you find someone you click with because if you ask me, making friends later in life can be a little sticky.
1:26.9	Anyway, they were constantly leaning on each
1:29.3	other to work through everything from hard-to-have conversations at the office
1:32.8	to relationship issues when they realized that they could team up to make
1:36.4	something really great outside of where they were. In 2016, they took a leap of
1:41.9	faith and left their jobs to focus on shine full-time,
1:45.4	raised millions of dollars in funding, and now bring their preventative, tech-driven app
	...

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