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Perpetual Traffic

Episode 351: A Not-So-Secret Software that Can 2x Your Ad Campaigns with John Moran, Chief Strategist at Solutions 8

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7867 Ratings

🗓️ 24 December 2021

⏱️ 27 minutes

🧾️ Download transcript

Summary

A whole lot of people run Google Ad campaigns without knowing if or why they’re working. There’s a simple way to find out.

 


In today’s episode, host Kasim Aslam sits down with John Moran, Chief Strategist at Solutions 8 and #1 Google Ads guy in the world (according to Kasim), to talk about making sure you’re doing Google Ads right. John’s first piece of advice is to get your sales and marketing teams working in tandem, not opposition. “They’re like the right leg and left leg,” he says. “If only one of them is working, you’re going in circles.” And the most important thing of all? You need a CRM tool.


 


Listen in as Kasim and John talk all things CRM—the good, the bad, and the pricey. 


 


IN THIS EPISODE YOU’LL LEARN:


  • How to identify common denominators between closed deals

  • What one thing to track if you track nothing else

  • How to choose a CRM tool out of the 5 billion on the market

  • Which CRM tool does most of the grunt work for you

 


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:



 


OUR PARTNERS:



 


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!


Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

www.AdRoll.com/PT

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy

0:52.1

designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

1:41.9

or dollar for dollar matching on any TV campaign up to five grand.

...

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