Episode 350: 2022 High-Ticket Sales and Strategy Systems with Loyd Hale, CEO of Healthcare Growth Network
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 21 December 2021
⏱️ 71 minutes
🧾️ Download transcript
Summary
Not a lot of people are using this setter and closer sales model, but one successful CEO swears by it.
In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Loyd Hale, CEO of Healthcare Growth Network, to talk about high-end sales funnels and the setter/closer model of selling that has worked so well for him. Loyd says he’s in the business of creating order out of chaos and setting up both sides for success. Make that three sides—the patients, the healthcare providers, and Loyd and his team.
Listen in as Loyd drops some knowledge bombs for high-ticket selling that you can apply to your own business.
IN THIS EPISODE YOU’LL LEARN:
- How Loyd has gotten a 50% schedule rate, 80% show rate, and 50% close rate.
- What one thing you should hyper-focus on before moving on
- How to package what you’re selling in a unique and customized way
- Tips on retargeting, prospecting, and scripting
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
- Healthcare Growth Network
- Connect with Loyd on LinkedIn
- CrankWheel
- Jotform
- Keap
- HighLevel
- Solutions 8
- Tier 11
- Perpetual Traffic podcast
- Connect with Ralph and Kasim on Twitter
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- Clients Online, the go-to Facebook Advertising agency for businesses
- Keap, an easier way to manage every stage of the customer journey
- Endless reports and actionable insights from Oribi
- Get Roland’s book, Zero Down, FREE
- Find out your Leadership Trust Score at Ready to Lead.
- Join Roland's next EPIC Challenge
- Register for our free Founders Board workshop
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://perpetualtraffic.com/advertise-with-us/
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:39.9 | but they pair it with display retargeting. So you're hitting the audiences with a complete approach. |
| 0:46.4 | You reach them, then you remind them, and then you collect the revenue. It's a strategy |
| 0:52.1 | designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
| 1:41.9 | or dollar for dollar matching on any TV campaign up to five grand. |
... |
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