Hey, what's up, everybody? Welcome to The Fizzle Show. I'm your host, Corbett Barr, and this is our show about earning a living independently doing something you really care about.

We have two amazing guests on the show today. The first is Barrett Brooks. Barrett was previously a co-host of the Fizzle show and is now chief operating officer at ConvertKit, which makes email marketing software for creators and was recently named number 23 on the Inc 5,000 list of fastest growing companies.

Welcome back, Barrett.

Why, thank you.

Always with the snarky welcome comments.

We're also joined today by Jeff Goins.

Jeff has been on the show several times before.

Jeff is the bestselling author of five books, including the art of work and real

artists don't starve.

You can find Jeff over at Goinswriters.com.

Thanks for being on the show again, Jeff.

Glad to be here, Corbett.

Awesome. Glad to have you both here. Today I wanted to start with some commentary on something

that Barrett wrote a while back, which was actually, I think, based on an article or a question

by James Clear. And this question is, what are you optimizing for?

What does that mean, Barrett? Dig deeper. What does that mean to question what you're

optimizing for? Yeah. So I guess I'll give a little color commentary on how I came to the question

from James. I decided that pretty much any occasion in life to get friends from all across the country.

So on the internet, you end up with friends all across the country, number one.

So any occasion to get them together is a good one.

And we're having our first child this year, my wife and I.

And so I decided I would have a daddler party.

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