Welcome to the Hardwood Hustle podcast where we know and believe in the value of a coach.

We're here to educate, empower, and encourage you to lead like never before.

In today's episode, we discuss a new trend in basketball viewership and its impact on the game

and us as coaches.

If you've been following the NBA news circuit, you may have heard that TV viewership is down,

which it is.

That's an interesting fact considering everyone within NBA circles says the NBA is more popular than ever.

That is also true.

And it speaks to the fact that despite viewership being down, impressions are up.

We're seeing a shift in how basketball is being viewed and consumed, and I did a recent informal poll that shed some light into how things

are changing.

These changes need to be discussed because it's going to have an impact on the game, how the

game is played, and our work as coaches.

We go into that trend and these changes in today's episode, and I believe it'll get

you thinking.

So let's jump in.

Music today's episode. And I believe it'll get you thinking. So let's jump in. TJ, this is an interesting discussion because this is something that has to be addressed.

We need to begin talking about this and thinking about this topic that young people,

our next generation of Hoopers, who we are entrusting to give the game to in the future,

they aren't watching games, T.J. I did a poll because I've been discussing it with the players that I work with,

where they've been bringing it up to me. And there's one individual in particular, my guy, Jake in the Paint,

young high schooler who's got a great basketball blog he's a basketball

...