Episode 33: When Is A Sale Not Really A Sale? And Other Truths You Need This Shopping Season

HerMoney with Jean Chatzky

Jean Chatzky Her Money

Investing, Entrepreneurship, Business

4.8 • 1.3K Ratings

🗓️ 23 November 2016

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Money-saving tips and tricks for the holiday season, with consumer psychologist Kit Yarrow. A rundown on “bargain brain” and the allure (and danger) of the outlet mall. Plus, best times for you to shop for pretty much everything on your list. In Mailbag, how to safely close credit cards you’re not using, and paying down student debt. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to an airwave media podcast.
0:04.0	Her money is supported by Fidelity Investments.
0:07.0	Together we're here to Her money is supported by Fidelity Investments.
0:14.0	Together we're here to empower, educate, and encourage women to start talking about money.
0:19.0	Discover more at fidelity.com slash It's Time.
0:24.2	Her money comes to you through PRX. Hi, I'm Jean Chatsky.
0:35.0	Welcome to Her Money and welcome to the season of shopping.
0:42.0	Yes, we are heading into the thick of it and so I thought today
0:46.6	would be a really great time to talk a little bit about consumer psychology, to talk about why we buy, what we buy, because if I'm remembering my statistics correctly,
1:00.8	about 99% of the population says that they occasionally suffer from buyer's remorse.
1:07.0	I know that I am certainly among them, and that means that we're not always making the right shopping decisions for us, for our
1:16.4	wallets.
1:17.4	We're going to knock it down with the help of Dr. Kit Yarrow.
1:22.0	She is a consumer psychologist. She's the author of the best selling book
1:26.7	Decoding the New Consumer Mind and she is here on the phone with me today as we head into the biggest shopping weekend of the year.
1:36.0	Welcome.
1:37.0	Thank you. I'm honored to join you.
1:40.0	Well, I'm happy to have you.
1:41.0	I mean, I should give a little bit of backstory here. I mean you and I have spoken many times in the past but I called you for help and advice when I embarked on my New Year's resolution last year, which was not to buy anything on sale,
1:56.0	because I wanted to know quite frankly if I was out of my mind.
1:59.0	And you told me that in fact, you thought it was a good experiment.
2:04.3	Awesome idea.
	...

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