Hi guys, it's Tony Robbins. You're listening to Habits and Hustle. Crush it.

My podcast today is with the one and only Adam Bornstein. And we're laughing because it is so freaking hot. And we haven't even started yet. We're in my kitchen. Long story. I don't want to bore you with all the details of why I'm not in my actual

studio as normal. But we are both literally like sweating through our clothes and we haven't even

started. It's like a sauna podcast. I'm really excited I chose to wear jeans today. I was going to

say. And black. Jeans and black. I didn't know this was the sauna episode, but, you know, sauna has benefits.

So by the time we are done, we are going to be so healthy.

Sauna has a lot of health benefits, which is so apropos for what this podcast is.

So let me just give you a very brief intro on who Adam is, because if you don't know, you don't know, but if you know, you know. So

Adam is like the guy in the health and wellness, fitness business, that he's like the, like, we all,

everyone knows who he is in that space, right? But not necessarily outside of that space. Because

his career is so vast. He was the fitness editor at men's health years ago. Like, probably one of the first

things you probably ever did. And he's written eight books. He builds fitness brands. He did it,

he does things with like Microsoft, Google, Eric Schmidt, Tim Ferriss. I mean, the guy is the guy.

And we're going to get into like your whole origin story but he's on because he has a new

or yeah almost pretty new pretty new called you can't screw this up even though i almost screwed up

the title again no no judgment and we're going to talk all about fitness health trends myths and so myths, and so much more. So thank you for being on. Thank you for having me. And in the sauna today. In the sauna. Yeah. I know. You're welcome. Thank you for being in the sauna with me today because it takes a big person to want to sweat for two hours for no apparent reason. Oh, there's a reason. I just didn't. I knew there was a reason for being here. I just didn't know the sweating was going to be the side benefit. Yeah, it is definitely. So, Adam, let's start by, can you just kind of give everybody, even though I kind of gave your brief little bio, like who you are, like, what is your origin story if you had to say the best way to put it is I am a university

researcher turned editor at big magazines when magazines were a thing yeah turned online media

editor so when online sites ruled the airways before social media took over and And I ran Livestrong.com at a time that

when Livestrong.com was the biggest site on the internet. We were getting 40 million plus

coming to the site a month. And then I kind of went on my own path to go and help many different

businesses grow, reach audience, create products and resources for people, write books.

And as time went on, I think I realized the biggest impact I could have would be by helping

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